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Brighton, UK 5th November 2008: TUI Ski, part of TUI Travel PLC, has selected Propellernet to work on their customer-led online marketing strategy for their portfolio of businesses including Crystal Ski, Thomson Ski, First Choice Snow and Flexiski for the forthcoming ski season 2008/9 and beyond.

Having formulated a customer-focussed, integrated online strategy, Propellernet provides a range of ongoing services including Paid Search, Natural Search and Social Media for the TUI brands. These will influence the customer at different stages in their relationship with the brands with 2008/9 customer targets clearly in mind.

Mathew Prior, Managing Director at TUI Ski comments: “We are really pleased to have Propellernet on board. The competition in the pitch was tough but Propellernet's integrated approach really stood out. Paid and Natural Search as well as Social Media is important in the marketing of our business and we are expecting great results from Propellernet.”

Karl Havard, Propellernet’s Managing Director says: ”We’re really excited to be working with such forward-thinking brands. In the current economic climate, it’s more important than ever that we really get under the skin of ski fans and influence their pilgrimage to the slopes. We’re looking forward to delivering some great results.”

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Note to editors:


Propellernet is an online marketing agency with a search heritage, totally immersed in social media. Established in 2003 they boast an impressive client list including Amnesty International, Berkeley Homes, Jetsave, Mark Warner, Sovereign Holidays and The Telegraph. Propellernet specialises in helping brands capture the imagination of their customers using a range of online media and integrate these to compliment other marketing channels. Services include Online Strategy, Paid Search, Natural Search, Social Media, Online PR and Reputation Management.

TUI Ski – portfolio of businesses includes:

Crystal Holidays is long established as one of the UK's leading specialist tour operators and the brands are Ski, Finest, Family and Lakes & Mountains. Thomson Ski is an award winning programme offering holidays to over 80 ski resorts worldwide. First Choice Snow specialises in all types of snowsports holidays focussing on family travel and beginner skiers. Flexiski specialise in flexible, tailor-made ski breaks for individuals, groups and corporate events in the most prestigious ski resorts in Europe.



Please call Linda McDougall on 0845 69595 or email


Please call Marion Telsnig on 020 8939 5027 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of Propellernet in the following categories: Travel, Media & Marketing, for more information visit