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Launch of Holiday '09 WebTV travel site

Survey reveals length people will go to to save money on their 2009 getaway

One in three parents will be more likely to take their kids out of school in the coming year to save money on the family holiday compared to previous years according to a new survey.

2008 has been a challenging year in travel and with the current economic climate Brits are embracing online media more than ever in a quest to seek cost effective, reputable holiday opportunities. The poll of 1,250 adults by webTV travel site, Holiday ’09 goes on to reveal that six out of ten Brits don’t trust traditional holiday brochures anymore. Over half of the people polled said they would be looking for advice on how to save money and get the best deal on their holiday next year. For nine out of ten consumers this research will be done online.

Encouragingly, a getaway is very much on the cards for the majority of respondents with a beach holiday taking poll position. Over a quarter of those surveyed revealed that UK city breaks are in their plans for 2009 while a fifth of respondents are planning something more long haul. One in ten of us are planning a camping trip for 09.

Ceriann Mullins, Editor of Holiday ‘09 said: “It’s clear that following recent events in the industry and the global economy that customers want reassurance from travel companies placing openness, transparency and interactivity higher up their decision making process.”

So with consumer passion for the internet and their keen plans for getting away from it all in 2009, the re-launch of a webTV travel series would seem to be the solution that UK Holidaymakers are looking for. Holiday ’09, an engaging and interactive digital platform designed to showcase the very best in holiday and travel opportunities for consumers launches today. Produced by award winning broadcast specialist, markettiers4dc the series, now in its third year, harnesses the creativity and dynamism of webTV and compelling on-demand video content, delivering core brand messaging to a highly targeted and optimised audience seeking out valuable travel information, advice and inspiration.

The launch of the series will allow brands to plan for and capitalise on the key post-Christmas / New Year booking period for travellers arranging their 2009 holidays and the increasing popularity of researching holidays online. With more detailed information and an opportunity to ask individual questions of experts, it is hoped that the series will give holidaymakers a more in-depth guide to the destinations show-cased and a far greater chance of getting it right for their holidays next year.


The research for was carried out online by Opinion Matters between 28.10.08 and 30.10.08 amongst a nationally representative sample of 1250 UK adults aged 16+.

If you have guests coming to the UK for World Travel Market and wish to have further information on Holiday ’09, please contact or Ceriann Mullins and Andy Gallacher on 0207 253 8888.

Notes to Editors:

Research undertaken by Opinion Matters between 28th and 30th October 2008 amongst a nationally representative sample of 1,250 UK adults.

Welcome to Holiday09…

Additional information:

Travel & Online Statistics:

Further Opinion Matters statistics, including regional variants available on request

Online research is a critical step for consumers when considering their travel and destination choices. 20 million people used internet search engines for travel information in the UK in the first quarter of 2007. Google saw a 9% year on year increase on travel searches to May 08. (GoogleUK, comScore and Hitwise)

Generic search terms play a significant role in the consumer journey to purchase. 54% of online travel buyers started the shopping process with a generic product or destination search term (e.g. Italy; ski holidays) giving PRs and marketers a key window to influence purchase. (GoogleUK, comScore)

Nearly two-thirds of leisure travellers booked a hotel online last year, compared to just 4% in 2000. 70% of business travellers booked a hotel online in 2007. (BDRC Market research)

Expenditure on independent holidays (those NOT booked through high-street agents), is forecast to rise by a massive 78 per cent, to reach a value of just over £21 billion by 2009. (Mintel)


Since its inception in 1994, markettiers4dc has been at the forefront of developing broadcast PR strategies for clients, especially in the consumer communications arena, and in pioneering innovative services to deliver broadcast coverage. The company, now more than 80-strong, already runs a thriving radio, television and WebTV studio complex at its Farringdon HQ and are the proud owners of two PR Week Awards: Best Use of Broadcast 2007 and Best Live Brand Experience 2008.

This press release was distributed by ResponseSource Press Release Wire on behalf of Markettiers4DC in the following categories: Travel, for more information visit