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Leading expo will feature latest thinking and ground-breaking analysis

The UK's premier exhibition for the datacenter market, DatacenterDynamics, will play host to more than 1,200 visitors on 11 and 12 November.

Not surprisingly, themes such as power usage and efficiency are a core part of DatacenterDynamics London:08, along with an examination of how datacenter engineering will adapt to handle the increasing demands of new technology platforms such as cloud computing.

Mike Manos, head of datacenters globally for Microsoft will look at how Microsoft has made huge efficiency gains in its own mega-datacenters through radical design approaches.
Jim Pappas of the Green Grid will discuss efficiency metrics and how standards can be developed to improve datacenter performance.

HP will talk about its plans to virtualise the entire datacenter, while EDS – the HP-owned global outsourcing giant – will discuss the design and construction of its NE England Giant, which is a 30,000 sq ft high-efficiency datacenter.

Skanska, one of the world's leading construction groups, will be presenting a green case study entitled The Ultimate Green Move – Fix What You Have First. Other major players in this important and exciting field which will be sharing their insight at DatacenterDynamics London:08 include Merrill Lynch, IBM, Dell, Cisco, Fujitsu and VMware.

Held at the Royal Lancaster Hotel, the event features a series of high level presentations and seminars from the leading figures in this sector, which has become a fundamental part of the business and technology landscape.

Using the over-arching theme of thinking outside the box, this year's event has been developed to help datacenter professionals understand how innovative approaches to IT/engineering and management practices can help them keep their mission critical infrastructures agile, flexible and robust.

It will address issues such as how to use good energy stewardship to do more with less – which has become the mantra of the modern IT/facilities professional.

Dan Scarbrough, DatacenterDynamics' Managing Director, said: "Last year over 1,100 of the UK's senior datacenter professionals attended the event at the Royal Lancaster Hotel which has become our venue of choice for its superb layout, affording delegates an ideal space to learn and network. DatacenterDynamics London:08 will be an exciting and rewarding opportunity for anyone who needs to have their finger on the pulse of this crucial technology arena."


About DatacenterDynamics

DatacenterDynamics is a unique series of events tailored specifically to deliver enhanced knowledge and networking opportunities to professionals that design, build and operate data centres. With 16 established annual conferences in key business cities across EMEA & the Americas, DatacenterDynamics is acknowledged as the definitive event where the leading experts in the field share their insights with the top level datacenter operators in each market. In 2008 over 8,000 datacenter professionals will attend a DatacenterDynamics event, creating the most powerful forum in the industry today.

Media contacts:

Sean Fleming / Hayley Roberts
ShoutIT Communications
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Tel: 0118 946 9262

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