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Thigh Highs £14.95

To each century its pair of socks. For 2008, the environment-friendly socks by g=9.8 will be under the Christmas tree. Following the success of g=9.8 underwear line,By Nature is adding socks to the range just in time for the Holidays.

Our grandparents preferred woollen socks, warm indeed but not very esthetic. Our parents used to wear synthetic socks or socks with a message written on it. In the era of ecological awareness, this year Christmas socks are sensual and ecological!

Because socks are also an accessory that evolves with time, Sophie Young, the designer of the eco-friendly brand g=9.8, wished to create a range of products that keeps feet warm and dry, while being stylish !

g=9.8 combines simplicity, comfort and style : pine fiber, derived from the recycling of the wastes of tree pruning, offers an exceptional softness, and the new colors addded by g=9.8 - such as black currant - harmonize perfectly with all skin tones and go very well with blue denim jeans.

Sophie Young uses Lenpur®, a sustainable textile made from white pine tree clippings processed with enzymes into fibre. The fibre has amazing properties as it regulates temperature so that you are never too hot or too cold and it won't lose its shape. It is also biodegradable and anti-bacterial. It washes well and dries very quickly.

Sophie Young takes a sustainable approach to the development of her brand. The eco-concept of g=9.8 creates products which have a limited impact on the environment. The wood fibre is made from sustainably managed wood and not based on a cycle of unnatural deforestation. Only certain parts of the trees are chosen and selected while harvesting coincides with normal pruning*. The water consumption is limited. g=9.8’s uses eco-friendly and non-toxic dyes certified by Oekotex.

From socks to underwear there is something for everyone this Christmas:

Thigh Highs £14.95
Balconnette £44.95
Mya Boxers £26.95 and Bra £39.95
Mens Boxers £26.95
Footless Thighs £16.95
Mens Socks £9.95

About By Nature: Green Living in Style .... no Compromise!

By Nature is an online retailer specialising in organic and ethical products. By Nature is more than just a shop - it's about aspiring to a certain way of life: a lifestyle that combines a desire for style and quality with care for the environment and respect for people; a lifestyle that doesn't see this as a compromise; an "ethical lifestyle." Providing a wealth of information on everyday issues such as shopping, travel, investment and reducing chemicals at home, By Nature is dedicated to help consumers make to right choices for a more sustainable world.


Additional information is available from Annabelle Randles
Tel: 0208 488 3556 ~ Fax: 0870 120 6991 ~ ~

(* Source:

This press release was distributed by ResponseSource Press Release Wire on behalf of By Nature in the following categories: Men's Interest, Women's Interest & Beauty, Environment & Nature, Retail & Fashion, for more information visit