Celebrities from Big Brother and Shipwrecked joined with comedians and the public in a world-first – an online trolley dash celebrating the launch of the new look mandmdirect.com website, raising more than £6,000 for Teenage Cancer Trust. Organised by the UK’s leading online discount fashion, sports and outdoor apparel retailer mandmdirect.com, participants were tasked to fill their online shopping basket with as many items as possible – all in just one minute, with the proceeds going directly to Teenage Cancer Trust.
Taking place at 24 London, the celebrity line up included Big Brother twins Sam and Amanda Marchant; Big Brother 9 winner Rachel Rice and housemate Kat Kasisopa; Colleen's Real Women winner Sasha Parker: Goks' Miss Naked Beauty contestant Joanna Russell; Shipwrecked’s Marvyn Williams; and comedians Gordon Southern and Adam Bloom. The premise was simple – load as many products as they could in one minute: the online shopping basket with the highest value contents was the winner!
Taking a break from recent catwalk shows and life after Big Brother, Sam and Amanda were delighted to take part in the action and raising money for Teenage Cancer Trust. Says Sam: “It was so well organised and really exciting! Well done to mandmdirect.com for helping raise awareness and funds for Teenage Cancer Trust in a fun way. We were amazed how much money was raised!”
Adds Amanda: “We were a bit slow on the computer at first, but the website was easy to use and we quickly managed to get the best stuff into the shopping basket. We really enjoyed the experience because we love shopping online – we’re addicted to shopping!”
The most popular items shopped for by celebrities and contestants were jeans jackets and shoes and despite the products being heavily reduced on mandmdirect.com’s new-look website, the total accumulation of all the shopping contest came to more than £6,000 – plenty of trigger happy fingers enjoyed clicking the mouse for charity!
It wasn’t just celebrities shopping for bargains in record time; Kate Newton of New Eltham entered a competition to win not only a cash prize, but also the coveted title of mandmdirect.com Online Trolley Dash Winner 2008!
About Teenage Cancer Trust
Every day in the UK, six teenagers will face a cancer diagnosis. This is a rising figure and there are already more young people than children with the disease.
Teenage Cancer Trust understands that teenage cancer requires specialist care and knows that young people have a much better chance in their fight against cancer if they are treated by teenage cancer experts, in an environment tailored to their needs. So the charity is working every day to make that happen, building specialist units in NHS hospitals.
Teenage Cancer Trust units aren’t like ordinary cancer wards. Everything about them has been designed to give teenagers the very best chance of a positive outcome. The charity estimates that, with the units they currently have around the UK, four out of 10 teenagers diagnosed with cancer now have access to the dedicated, specialist support they provide. But Teenage Cancer Trust’s aim is to build enough units so that, by 2012, every teenager will be treated on one.
For more information on Teenage Cancer Trust visit www.teenagecancertrust.org
Teenage Cancer Trust is a registered charity, no. 1062559
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