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When it comes to the annual headache of choosing what to buy family and friends this Christmas new research from magazine subscriptions website has revealed that over 15 million people may opt to do some “home shopping” by re-gifting presents given to them during Christmas’ past.

Re-gifting by taking a gift received and giving it to someone else in the guise of a new gift could be a popular trend this year, with the research showing that a third of adults (32 per cent) admit to re-gifting unwanted presents, with women the most likely to pass on presents - almost ten million women (39 per cent) admitted to re-gifting, compared to just 26 per cent of men.

The research also revealed that this Christmas, credit crunch pressures look set to put UK gift givers on target to make cut backs of over £7 billion on gift giving, so the challenge will be on for UK shoppers to find the perfect present which doesn’t break the bank. Magazine subscriptions are a quick and easy solution to this gifting dilema, with competitive prices available and 1000s of titles to choose from, there’s something to suit even the hardest to buy for person – all at great value prices.

When it comes to re-gifting it seems there’s a north south divide, with 37 per cent of people in the London area having passed on presents, compared to just 24 per cent of people in the Borders region admitting to this habit.

People in the North East are perhaps the most unlikely to need to re-gift with almost a quarter of people (22 per cent) saying they had never received a Christmas gift they did not like, whilst only 7 per cent of people in Northern Ireland were able to make this claim.

For millions of gifts given this Christmas their recipient may not be their final destination. However, a gift which keeps on giving for all the right reasons is a magazine subscription. Nicola Rowe said: “We all like to think our presents will be appreciated, however 85 per cent of people admit to receiving unwanted gifts which they sell, throw out or re-gift to family and friends. A magazine subscription is the easy way to give the perfect present, which is a continual reminder that you care everytime it arrives through the letter box.”

The survey highlighted that this Christmas people are set to make significant cut backs, reducing their spend on presents by over a third. The results revealed that for Christmas 2007 people spent an average of £410 on presents, or a total of £20 billion pounds across the UK. This year the credit crunch is set to have a marked effect on spending, with people stating they are set to make cut backs of around £155 each on present purchases, which amounts to a massive £7 billion UK wide reduction.

Nicola Rowe commented: “As people look to make cut backs on Christmas gifts a magazine subscription makes a great value gift, with some excellent discounts and free gifts available. Not only can a magazine subscription make your Christmas cash go further, its arrival throughout the year makes your gift last longer too.”

There are thousands of titles to choose from so there’s a magazine to suit all interests and hobbies. From homes to horses and football to food, it’s easy to find the right magazine for even the most hard to buy for individuals, whether they be your grandma or granddaughter, fiancé or father.

It’s never been easier to buy a magazine subscription. A visit to will give access you access to a wide range of great value titles. Plus, there’s a chance to solve all your Christmas gift giving dilemmas and save some cash all at once by entering a competition to win magazine subscriptions for all the family.


All figures, unless otherwise stated, are from YouGov Plc. Total sample size was 2,062 adults. Fieldwork was undertaken between 6th to 9th June 2008. The survey was carried out online. The figures have been weighted and are representative of all UK adults (aged 18+).

Source – 20th June 2008

Issued by:

Ruth Barker
Four Countries Communications
Mobile: 07912648654
Tel: 0207 7499219

This press release was distributed by ResponseSource Press Release Wire on behalf of Four Countries Communications in the following categories: Leisure & Hobbies, Home & Garden, Women's Interest & Beauty, for more information visit