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London, 9th November 2008 - A new approach to online shopping is about to be launched, where shoppers will be able to browse products in an online store designed to work like a real-life shopping centre.

No longer will people have to trawl through endless product titles and descriptions to find what they want. They’ll see the product ranges set out in aisles in 3D format and they’ll be able to select items to be added to their trolley.

Shoppers will be able to identify the real differences between products, and a 20” Plasma TV will be easily distinguishable from a 40” TV, unlike in most online stores.

Alan Mak, Fudoso’s founder, created the concept when he realised that online shopping was almost as exhausting and time-consuming as travelling from one retail outlet to another. Mak commented, “We live in a busy world. We want to save people time and money and help them get what they really want.”

Realizing the major differences between the real-life activity compared to online shopping, Mak dreamt of a place on the Internet where the enjoyment from high street shopping can be more accurately replicated, and now Fudoso is set to bring more fun and excitement to the online shopping experience.

Fudoso will be launched in late November ready for the Christmas season with a variety of Television offerings, before the range is expanded to a larger selection of categories in the New Year, creating a virtual department store where there is no limit to the size and number of products available.

Mak added, “This marks an important change in the online shopping industry, and as the credit crunch takes its toll on the high street shops, Fudoso will be perfectly placed to attract customers to online shopping that is just like real life.”

For further information, please contact:

Alan Mak, Founder
Tel: 07538557239

About Fudoso:

Fudoso is an online department store, with a website architecturally designed to be like a large retail outlet such as Tesco or Asda. Online shoppers will be able to select a trolley before entering the store, which is arranged in aisles of different product ranges. Shoppers will navigate through the aisles to browse products as they would in a real department store, or they can simply jump to a different aisle. Products will appear as they would in real life, helping shoppers to select the products they actually want.

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