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Businesses that pay for products and services early or within the agreed period are becoming rarer in the current economic climate. Forced to be extra careful and to preserve cash flow in their business, financial decision-makers are now stretching payment terms and paying invoices later than ever.

Consequently, the IT channel experiences a knock on effect and sees their debtor days increase. What would have ordinarily resulted in a domino-style chain reaction, is now becoming a problem where the global credit squeeze has resulted in banks and third-party lenders cutting or discontinuing credit programs for resellers.

In light of recent announcements by third party lenders*, technology finance specialist are providing technology resellers with a vital service by helping to source competitive business finance online, independent of current arrangements. ‘Finance on demand’ by smartfundit is a forward-thinking approach that assists resellers experiencing slow paying business customers in the form of a web-enabled service.

Despite the decision by the Bank of England to significantly cut interest rates last week, one of the biggest challenges for businesses in the current climate remains to find suitable finance terms at short notice. The need to make alternative arrangements occurs, where preferred finance partners withdraw at short notice from transactions, reduce available credit lines substantially or opt to discontinue credit programmes entirely. Establishing an exclusive relationship with a new finance provider is a slow process at the best of times and in a situation where funding lines are being cut overnight, is not guaranteed to solve the problem for good.

The web-enabled Finance on demand service by provides convenient 24/7 access to a network of global finance providers, which gives businesses quick access to competitive asset finance and IT leasing solutions. Eliminating the need to establish a relationship directly with one specific finance provider saves valuable time and gives the piece of mind to know that finance can be arranged ad-hoc, as and when required.

The beneficiaries of the consistently low rates in the marketplace, which have seen further cuts following last weeks announcements by the Bank of England and other central banks in central Europe, are its registered users.

To gain financial assistance all that is required is to register at, log in and select ‘new quote’. As a next step, typing in the company name or company registration number will locate the correct legal entity applying for finance. Once this has been completed, entering the proposed solution values for technology (hardware, software) or ‘other’ assets will start a search of the available finance products that meet the credit profile of the company in question, taking into account details such as solution value and anticipated closing date for the transaction. From the search results screen users can apply directly for their preferred option – it really could not be easier.

Justin Floyd, CEO of comments “Imagine the impact on your annual results, if you received news from your finance partner with only days to go before month end to say that they can no longer support your funding requirements. This is why we are offering Finance on demand to allow IT resellers to ring fence their revenue and remove the risk of bad debt.”

*Third-Party Lenders Cut Channel Credit

About is an on demand platform that delivers business finance, with a technology focus, in real time over the internet. Its innovative and powerful technology searches through 8000 finance product combinations from a network of global finance providers to deliver finance on demandtm. The sophisticated decision engine matches the user’s financing requirements with the finance requirements of leading funders and technology leasing specialists to deliver the most appropriate finance terms for them. All of which is available 24/7/365 through, its online Web 2.0 platform.

The company is privately held and is based in Camberley, UK and San Francisco, USA.

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