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Sir John Whitmore-Keynote Presenter

Sir John Whitmore’s call to action to the coaching profession at the International Coach Federation’s (ICF) recent Make A Difference Day at London’s BT Centre, left them in no doubt on what their role should be in the global economic and environmental crises and beyond.

In his provocative keynote speech, entrepreneur and coaching leader Sir John (above) told the audience of more than 170 professional coaches they were uniquely placed to use their professional skills to force change, likening them to the “midwives at the birth of responsible society”.

Describing a world which is seeing a decline in leadership and values and where people have little respect for their elected leaders, Sir John said of coaching, “There could not be a function more urgently needed than one which advances self-responsibility.”

After Sir John’s speech, which was webcast live to ICF chapters worldwide, delegates joined a series of work streams to develop practical ways for coaches to use their professional skills for the benefit of the wider community.

The call to coaches to drive change in society struck a chord with Helen Caton Hughes of the Forton Group, co-sponsors of the event, which coaches leaders at all levels from the boardroom to the shop floor. “Leadership is not just about personal, professional and team success. It’s every leader at every level in society to make a difference locally and globally,” she said.

To download Sir John’s speech visit presentation download For further information on the International Coach Federation visit More information on the Forton Group is available on


NOTE FOR EDITORS: Coaching as an Integral Part of Society Conference, organised by the International Coach Federation took place BT Conference Centre London EC2 on Thursday 23 October. It was co-sponsored by the Forton Group, BT and the London Coaching Group.

For further ICF information, hi res images and case studies contact:, 07810 851968. For information on the Forton Group please contact, 07961 181982.

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