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Individuals can now check to see what information is being written about them across the internet as the global leader in people search and reputation management is launching in the UK. The innovative technology collates all the public information available about an individual from across the web and places it on one easy to use site.

yasni, the worldwide Number One in people search and online reputation management, has announced they are to launch www.yasni.co.uk, allowing British users to collate and view all the personal information available from across the web about themselves, colleagues, family and friends, on one easy to use and clear website.

This kind of service is more common with businesses looking to monitor their online reputation but now individuals can treat themselves as a brand and track what people are writing and saying to ensure nothing negative appears; offering full control over personal reputation.

yasni users or “yasnians” can also check up on their partners, keep an eye on their children, research employers or job applicants and find long-lost friends, lovers or relatives. The system is fun, free and easy to use; requiring very little technical ability or understanding.

yasni currently receives 23 million requests each month, which also includes thousands of searches from the UK and has been named the Number One people search engine by an independent Website traffic profiler1.

Steffen Rühl, CEO and Co-founder of yasni comments on the UK launch;

“The German website is already receiving several thousand visits each month from the UK and so it seems a natural and exciting progression to launch a British version of Yasni.

“So many people are unaware of what personal information is actually available on the internet and yasni offers a fun and exciting way of keeping track of your own and others online reputation; it’s the people’s-people search engine and brings the UK a new level of infotainment.”

Social networking sites and online forums have become an increasingly popular way of conversing with friends and therefore personal brand awareness has never been so important. Especially when considering that 1 in 5 HR managers are now checking the suitability of job applicants on the web2.

***ENDS***

1 www.quantcast.com and www.alexa.com
2 http://tech.yahoo.com/blogs/yoon/1123 Survey commissioned by Reuters

Images and logo available on request

Further information about Yasni.co.uk:

Emma Stockley, 10 Yetis PR
Tel: 01452 348 211
E: emma@10yetis.co.uk

Note to Editors:

About Yasni.co.uk:

yasni is the world’s leading people search engine with almost 24 million page views each month and approximately 8 million visitors in five countries.

People search , which accounts for nearly one-third of all search queries on the Internet, is one of the largest online markets as more and more people turn to the Web to find information about old friends, co-workers, business partners, job applicants, neighbours, prospective mates and much more.

In just a few seconds, yasni provides a comprehensive overview of people and their associated networks, including contacts, pictures and other publicly available information.

yasni is also the ultimate resource to control one’s online reputation and manage what information is available about them on the Web.

Top searches to date:

1. People searching for themselves
2. Friends
3. Relatives
4. Partners
5. Colleagues
6. Neighbours

QUIZ QUESTION!

You all know how this works by now. Answer my extremely difficult quiz question; send your answers to emma@10yetis.co.uk and whoever gets to me the quickest wins a very yummy prize!
Q: Which fantastic duo was responsible for this song?

“Watch us wreck the mic, watch us wreck the mic, watch us wreck the mic... psyche”

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