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Don’t Compromise…Chiconomise is the new lifestyle newsletter for women that helps you live stylishly for less, and eat that pesky credit crunch for breakfast! is the latest venture of feisty and in the know Apprentice winner Michelle Dewberry who has had many years of experience living stylishly but carefully, in order to preserve the all important bank balance. was established in partnership with ex editor, Phoebe Frangoul and will cover five key areas: fashion, beauty, eating, drinking and socializing as well as a bonus ‘we love’ section. The hot off the press newsletter will be sent each Thursday and occasionally the extra snippet thrown in when something shows up too good to miss. Readers will be treated to exclusive deals and discounts negotiated with some fantastic sites to ensure they keep receiving the best for less. All this will be packaged up in to a free weekly simple, easy and quick to read format with coloured, quick reference boxes so you can find your favourite category gossip in record speed.

Chief Chiconomist Dewberry is certainly passionate about what the crunch is doing to our well polished routines and how to still remain fabulous and feeling good without dropping our love for all things nice. Michelle comments: “We pull together the chicest deals from the web and the high street. We also give details of the best sample sales as well as access to private online designer sales previously reserved for fashion professionals - we all need to become savvy shoppers to lessen the bite of the crunch. Online private sales are finally becoming more accessible in the UK, where brands sell their stock at amazing prices (often up to 80% off) for limited time at ‘closed’ sales. Chiconomise will be bringing you the best samples and online private sales, often with exclusive access to Chiconomise readers or further discounts exclusive to them.”

Dewberry is dedicated to showing the UK how to live stylishly for less. Chiconomise is purely editorial led and content decisions are made on how good the offer or the product is: “We have been inundated with companies wanting to buy their way onto the newsletter, but that is not how we operate, we are looking to offer the best value for the most stylish and quirky goods to our readers so we can all be fabulous darling”. Dewberry goes on to say, “over the boom years we have all developed a taste for fashionable, well made and presented products and I for one am not going to let the credit crunch remove them from my lifestyle, I’m just going to be more savvy about how I get them.”

The Chiconomise readership has increased by over 10,000 between the first and second edition, showing that people no longer want to compromise, they want to Chiconomise.


Notes to Editor:

1. Michelle Dewberry won the hit BBC show ‘The Apprentice’ in 2006. After a year under Sir Alan’s tutelage, she left to follow her own pursuits. Her consultancy, Michelle Dewberry Ltd (MDL) has proved a great success, offering a range of services to organisations including the Royal Mail, Chamber of Commerce and the Mayor of London’s office. She is in demand as a corporate and motivational speaker, has worked as a life-coach for Glamour magazine and delivers a range of motivational seminars to members of the public. Her auto-biography, Anything is Possible was released in 2007.


For all press and further enquiries please contact Jason Gale ( or
Talia Giles ( or ring 020 7160 2055

Handmade UK PR and Integrated Marketing

This press release was distributed by ResponseSource Press Release Wire on behalf of Handmade UK in the following categories: Entertainment & Arts, Women's Interest & Beauty, Food & Drink, Media & Marketing, Retail & Fashion, for more information visit