– Intimis Tracker receives top industry award at B2B Marketing Awards 2008 –
13th November 2008 - Intimis has won the prestigious B2B Marketing Award for its patented Intimis Tracker product. The award was made at the B2B Marketing Awards 2008 held at the Emirates Stadium in London. In selecting Intimis Tracker for the award the judges recognised the unique ability of the product to improve the efficiency and accuracy of direct marketing campaigns through the tracking of behavioural response across multiple channels.
Run by the publication B2B Marketing, the awards ceremony is an annual celebration of the best campaigns, products and services in the sector. A panel of judges is convened to scrutinise nominated award entries that this year included representatives from IBM and Google under the chairmanship of leading practitioner, Peter Young.
In winning the award, B2B Magazine referenced the far greater knowledge delivered on each lead and the ability to use this knowledge to generate a far higher return on investment. Case studies outlining how companies across the IT, manufacturing, property and publishing sectors who were helped using this unique innovation were also included in the report of the awards.
“The world of advertising and direct mail is turning increasingly to sophisticated tracker products that can deliver the meta-data and context on customer leads. Intimis has been at the forefront of this for the past three years and has been validated in the approach it has taken,” explains Kevin Mason, director of Intimis. “Intimis has already proven to be a winner with our clients, both here and abroad, but it is tremendous to see it awarded such a prestigious industry prize.”
Intimis Tracker delivers response behaviour tracking for delivery in any channel –Direct Mail, Email, SMS, telephony or personalised subscription advertising – to any selected web-page without the need for specially built microsites. It provides these tracking capabilities which were previously only available to large budget personalised multichannel campaigns to every marketer in any organisation large or small, for use in any and all response communications to deliver exceptional ROI
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Intimis Limited is owned and designed by Proctor and Stevenson, a full-service creative communications agency based in Bristol, South West of England. This dedicated business was established to market and licence the technology not only to the professional marketers but also to design and communications agencies, printers and corporate information solution providers
With a pragmatic rather than evangelical approach, Proctor and Stevenson has developed Intimis with the sole aim of delivering the results needed to achieve and exceed the marketing objectives of its clients.
Intimis delivers these results consistently, with many clients seeing responses double, treble and, in some instances, increase ten-fold.
The Intimis-augmented impact on marketing effectiveness is the product of extensive investment, R&D and a wealth of deployment experience from Proctor and Stevenson.
Intimis works with well known names including Igel Technology, Open University, Samsung, the Association of Teachers & Lecturers and AutoEurope. The company has well-established partnerships with technology and specialist service providers and is a preferred HP business partner.
For more information, contact:
AxiCom UK (on behalf of Intimis)
Tel: +44 20 8392 4073,
Tel: +44 11 7944 4466,
Tel: +44 (0)117 944 4466
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