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LONDON, 14 NOVEMBER 2008 - PUMA® launches the third generation of the v-Konstrukt boot designed specifically with the rugby player in mind. The PUMA v-Konstrukt III evolves from its predecessor with further fine tuning and improvement of its protective features. With a fresh new design, the PUMA v-Konstrukt III boot will stand out on the pitch and the high technical spec offers the comfort and protection required for ultimate game performance.

The PUMA v-Konstrukt III rugby boot provides aggressive protection whilst the combination of high quality yet light weight leather gives optimal fit ensuring the player has the best possible comfort. The boot also features a ball impact guard, unique to PUMA, giving the player maximum protection whilst on the pitch.

As well as aggressive protection, that the v-Konstrukt provides the player with a unique glove like fit generated by the PUMA AptoLast and premium full grain leather. AptoLast provides a glove-like fit that allows the upper to perfectly mould to the player’s foot maximising the best out of the player’s energy.

The combination of the finger shaped external heel counter and the dual density EVA create a snug protective fit around the heel giving extra protection and cushioning by adapting to the heel and ankles, whilst the integrated DuoCell unit provides optimal cushioning when running.

Further PUMA v-Konstrukt III boot benefits include supersoft premium full grain leather, off centered lacing reducing the ball impact and metal tipped conical studs. The extensive protection elements of this boot alongside the ultimate comfort features will allow players to take to the pitch with belief in their footwear. Available from 14 November 2008 and worn by players including Mathew Tait, Dwayne Peel, Alex Tuilagi and Nick Abendanon. Available from


PUMA® is the global athletic brand that successfully fuses influences from sport, lifestyle and fashion. PUMA’s unique industry perspective delivers the unexpected in sportlifestyle footwear, apparel and accessories, through technical innovation and revolutionary design. Established in Herzogenaurach, Germany in 1948, PUMA distributes products in over 80 countries. For further information please visit and

Contact: Gemma Oakes @ Mercieca PR
Mobile: 07815 903 833

This press release was distributed by ResponseSource Press Release Wire on behalf of Mercieca Ltd in the following categories: Men's Interest, Sport, Retail & Fashion, for more information visit