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News release

November 14, 2008


All ‘Joe King’s and ‘Orson Carter’s out there – your worst suspicions have been confirmed: Having a dodgy name CAN ruin your chances of finding love, according to research released today from MORE TH>N Legal Services.

The findings revealed that most love hungry Brits will go on 20 ‘first dates’ during their lifetime, but almost half the population (49 percent) admitted that a person’s name was a deciding factor in whether or not they would catch a movie, enjoy a cocktail or share a candlelit dinner with someone.

And it’s not just first dates that are suffering the curse of name discrimination as the research shows that nearly half of all UK women (46 percent) would refuse to take on their husband’s surname if they didn’t like it. Name dissatisfaction seems to be a problem too – almost a third of those polled admitted to having seriously contemplated changing theirs at some point during their lives.

Commenting on the findings of the research, MORE TH>N Product Manager, Annette Lepper said: “We obviously shouldn’t judge people on superficialfactors such as a name, but it seems that today’s society just can’t help themselves! For a lot of Brits, their name, or their partner’s name, is clearly important but having one changed can be a costly procedure.

“For those dead set on changing their name, MORE TH>N Legal Services can help – by using our online template to do it. The good news is it won’t break the bank either”.

MORE TH>N Legal Services, an add-on to the company’s home insurance product, provides an online ’change of name deed’ as well as over 100 other interactive legal documents. The document is perfectly suited to people who want to change their name, but avoid spending hundreds of pounds in solicitor’s fees.

For more information on MORE TH>N Home Insurance and the Legal add-on log on to or call 0800 316 6796

- Ends -

For further press information please contact:

Lana Clements
MORE TH>N Press Office
020 7337 5797

Carmel McCarthy
MORE TH>N Press Office
0207 7337 5405

Notes to Editors:

1. Research of 500 UK adults conducted on Facebook (October 2008)

About MORE TH>N:

MORE TH>N is the direct financial services arm of RSA. It offers motor,home, pet, life and travel insurance by phone and via the internet. It also offers van, shop, office, business car, hotels, property, club and contractor insurance direct to small businesses.

In December 2006 MORE TH>N, together with its parent company RSA, became the first insurer in the UK to be carbon neutral. The company has cut its carbon footprint by over half since 2000 and has offset the remainder by purchasing voluntary carbon offsets.

About MORE TH>N Legal Services:

For less than £20 per year, MORE TH> N Legal Services provides access to over 100 online interactive legal documents including, change of name deed for a surname and change of name deed for a minor. For more information please go to or call 0800 107 1905

This press release was distributed by ResponseSource Press Release Wire on behalf of Cow PR LLP in the following categories: Men's Interest, Women's Interest & Beauty, for more information visit