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Women entrepreneurs go back to the drawing board Women’s Enterprise Day event highlights growing number of female inventors [London: Wednesday 19th November, 2008]

Women entrepreneurs are making the most of the tough recruitment environment to pursue their own inventions and ideas, according to research announced today by invention development company Innovate Design. In a tightening industry, women are turning increasingly to their own creativity as a means of making ends meet. Despite the innovation industry?s male-dominated stereotype, Innovate?s figures show a dramatic 28% increase in women contacting the business looking for help to develop their ideas.

According to Innovate Design’s Proprietor, Alastair Swanwick, the rise is partly due to the popularity of entertainment programmes such as „Dragons? Den? and „What?s the Big Idea?. “This kind of positive PR is instrumental in inspiring, motivating, and encouraging new ideas and businesses,” he says. “During the recent series of Dragon?s Den the number of people approaching Innovate with their new ideas reached a peak. The increase was particularly evident during the twenty-four hour period following the broadcast of the show as viewers were spurred on after watching encounters with the Dragons and sought to pursue their own inventions.” However, there are also larger factors at play. Patent Adviser, Samantha Barber, attributes the growing number of independent female inventors to increased opportunities for collaboration, saying: “Our research suggests that as the credit crunch continues to hit home, more and more companies will join the likes of IBM and Proctor & Gamble by looking outside their own companies for innovative new product ideas in order to reduce their R&D budgets.

This is good news for women with the confidence to present their ideas to companies in the hope of negotiating lucrative licensing deals.” The research was drawn from the analysis of would be inventors submitting their new ideas since 2007. It is published in the run-up to Women?s Enterprise Day on Wednesday 19th November 2008, which aims to galvanise budding female entrepreneurs and employees across the UK to turn their ideas into reality, despite the difficult economic climate.

To support this initiative, Innovate Design are working with Own-it to lead an event entitled „Brains, Beauty, Business and Innovation: The World of Women Inventors? on Wednesday 19th November 2008 from 6:00-9:00pm, taking place at the London College of Fashion, (Rootstein Hopkins Space, London College of Fashion, 20 John Princes Street, London. W1G 0BJ.) Presentations will include a personal insight into the experiences of a female inventor and entrepreneur (Mandy Harberman, inventor of the Anywayup Cup), an introduction to intellectual property law (Lorna Brazell, partner at Bird and Bird) and a brief history of female inventors through the ages (Deborah Jaffé, author of eight books including „Ingenious Women?). These will be followed by a Q&A session before drinks and networking.

Tickets are free all that is required is registration via the Own-it website.


Innovate Design

Sam Barber Company name: Innovate Design
Phone number: 020 7354 5640
Email address:


Dorcas Brown Company name: Own-it
Phone number: 020 7514 1873
Email address:


Innovate Design Product Design and Patenting Advice for Developing New Ideas

Innovate Design is a collaboration of award-winning product designers that helps individuals and small businesses and turn their ideas into viable, marketable products. The company offers support and advice through the entire invention development process including: advice on protecting and selling the idea, product design and prototyping. Established in 2001, the business is based in central London with design studios and prototype workshops in Salisbury, Wiltshire. Expertise: • Establishing if the idea is original through a patent and/or registered design search. • Computer-aided design to develop the idea resolving technical and ergonomic issues. • Developing protectable IP through the design process. • Creation of a graphic presentation to inspire the interest of companies and/or investors. • Advice on protecting IP using registered designs or a patent. • Guidance on exploiting intellectual property to commercialise the idea. • Prototyping to prove the idea works.


Own-it offers free intellectual property advice for creative businesses. We offer a range of services, from basic to specialist support, through online and face-to-face seminars, workshops and, where appropriate, surgeries with intellectual property lawyers. We work with a network of IP advisors including lawyers and specialists at various trade associations associated with the creative industries in the UK.

Women’s Enterprise Week

Enterprise Week (17-23 November) is a national celebration of enterprise with thousands of events and activities happening across the UK.

This year it's gone global as part of the first-ever Global Entrepreneurship Week, an international celebration of enterprise based on the UK?s highly successful model. It will run in more than 75 countries and inspire millions of 14 to 30-year-olds across the globe to join a growing movement of entrepreneurial people, to unleash their enterprising ideas to make a profit and address society?s biggest issues.

This press release was distributed by ResponseSource Press Release Wire on behalf of Innovate Design in the following categories: Women's Interest & Beauty, Consumer Technology, Manufacturing, Engineering & Energy, for more information visit