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London, UK, 18th November 2008 – Tribold has announced the launch of TRIBOLD 3.0™, the latest version of its leading Enterprise Product Management (EPM) software solution. As the only third generation EPM software solution available for the Communications Service Providers (CSPs), TRIBOLD 3.0 is uniquely positioned to meet the demands of today’s hugely competitive communications industry environment, placing product firmly at the heart of CSPs’ businesses.

TRIBOLD 3.0 delivers:

• Integrated Product & Service Management
o Industry-leading product and service modeling capability and comprehensive inbuilt Communication Service Providers (CSP) data model
o Extended environment for both technical service and commercial offer modeling and relationship management
o Top-down conceptual modeling and bottom-up attribute modeling in the same environment

•Rapid Catalog Deployment
o Productized deployment/migration tools to shorten the time to product & service catalog go-live
o Concurrent Product Release Management to support multiple, simultaneous product & service development projects and releases
o Proven methodology to remove risk and uncertainty surrounding the delivery timeline, implementation cost and business outcome

• Proven Return on Investment
o Carrier-Grade software solution
o Tier 1 CSP implementations, supporting diverse next generation and legacy products and services o Industry leading domain expertise and thought leadership

Catherine Michel, CTO and founder of Tribold, said: “Five years ago we had a vision: we wanted to enable CSPs around the world to be able to simplify the way they managed their product portfolios. Our mission was to deliver an Enterprise Product Management (EPM) software solution that put products and services at the heart of a CSP’s business. TRIBOLD 3.0 represents our most comprehensive release yet in tackling that challenge. By combining our already industry leading product and service catalog solution with a packaged implementation framework, TRIBOLD 3.0 is the only solution that addresses both the complexity of managing the product and service catalog function for CSPs and the challenge of getting such a solution implemented and deployed within the CSP".

The timing of TRIBOLD 3.0 has coincided with widespread industry support for Enterprise Product Management in the industry and acknowledge of the importance of a centralized product and service catalog.

The release of TRIBOLD 3.0 comes at a time that leading industry figures are actively endorsing the adoption of Enterprise Product Management (EPM) by CSPs.

Martina Kurth, Research Director, Carrier Operations & Strategies from industry analyst Gartner, commented: “Carriers today have a strong need to implement a single product catalog. This becomes even more crucial as carriers need to increase operational efficiency to be competitive. Moreover they need to prepare for more complex customer-centric services today as well as in the future.” Kurth continued by saying “A single product catalog plays a significant role for carriers to achieve both business and IT objectives. It will facilitate future product and service requirements that will have an impact on carriers’ future competitiveness”.

Nancee Ruzicka, analyst for Frost & Sullivan’s Stratecast, added: “There are no more mass markets in communications. Beyond delivering the variety of products and the level of customization demanded by customers and businesses, service providers must also deliver products composed of features that originate outside their networks. Modeling those complex relationships and maintaining control of the catalog is absolutely critical to delivering a solid, reliable customer experience.”

Keith Willetts, chairman of the TeleManagement Forum added: “The core economics of our industry are changing and changing rapidly. Moving to a centralized product catalog is to me an essential. Product Portfolios are having to broaden as providers bring in more products with more options and more variants. It is about getting mastery of your product portfolios so you can really fight the competition in the marketplace.”

TRIBOLD 3.0 is available from 18th November, 2008.

About Tribold
Tribold is the world's leading provider of Enterprise Product Management (EPM) software specifically developed for Communication Service Providers (CSPs). TRIBOLD 3.0™ is a single, integrated suite of Enterprise Product Management applications that empowers CSPs to put products at the heart of their business.

TRIBOLD 3.0 is based on a Centralized Product Catalog (CPC) and a Design Time Catalog (DTC) enabling the key functions of Product Data Management (PDM), Product Data Integration (PDI), Product Lifecycle Management (PLM), Product Business Intelligence (PBI), and Product Channel Management (PCM).

Dramatic improvements in product management performance enable CSPs to drive increased profit by reducing time to market, decreased cost to market, increased quality of the product management process and increased ability to support product and service innovation.
Tribold continues to receive widespread communications industry recognition for its role in EPM including the 2008 Global Stratecast Product Lifecycle Management Product Line Strategy Award.

Headquartered in London, and with offices in North America and Asia, Tribold was founded in 2003 and is privately held. For more information visit www.tribold.com.



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