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as mobile commerce initiatives gain traction with the increased penetration of smartphones, retailers will need to incorporate mobile projects into their plans.

New Tealeaf CX Mobile Experience Manager Empowers Understanding of Customer Behaviour in Largely Untapped Mobile e-commerce Market; Additional Enhancements, including Reporting on bot Traffic, Announced across Tealeaf CX Solutions

San Francisco, CA – November 18, 2008 – Helping companies monetise e-commerce via Web-capable mobile devices, Tealeaf®, the leader in online Customer Experience Management (CEM) software, today announced Tealeaf CX Mobile Experience Manager. With the addition of Tealeaf CX Mobile Experience Manager, Tealeaf delivers the industry’s first mobile session replay. The visibility mobile session replay affords is especially critical given the variability of mobile devices and allows companies to understand mobile customer engagement, discover ongoing behaviour patterns and compare success and failure of mobile users alongside the experiences of traditional desktop users.

Tealeaf also announced several additional updates to the Tealeaf CX solutions, including enhanced Robot (bot) traffic reporting – to improve organic search rankings and affiliate marketing efforts – and new user community-driven event and analysis templates. These templates are packaged to provide Tealeaf’s customers and partners with best practices that further accelerate the time to value of Tealeaf.

Tealeaf CX Mobile Experience Manager

As more consumers rely on mobility, meeting expectations for mobile customer experience will be key to success in this new business channel. However, supporting Web transactions via mobile devices is very different than via desktops, and is dependent upon a company’s ability to effectively deliver content to varied devices and mobile browsers. Mobile Experience Manager offers companies full visibility and actionable insight into their customers’ mobile experiences:

Mobile Session Replay – Visibility Critical to Understanding Mobile Customer Experience
Mobile Experience Manager captures complete interactions of every mobile user without dependence on JavaScript or other mechanisms that can miss mobile interactions. The module can then replay an exact browser-level recording of each session, taking into account mobile variables including specific device capabilities, screen sizes, and other limitations (such as not supporting JavaScript). Insight revealed through Mobile Experience Manager is critical to discover and diagnose mobile site experience problems, compare mobile experiences with desktop experiences (or between devices), and ultimately improve success in this growing channel.

Mobile Visitor and Device Metrics – Actionable Insights into Mobile Trends and Anomalies
Mobile Experience Manager also complements replay’s qualitative visibility into the mobile channel with quantitative insights by capturing and reporting powerful mobile visitor data. Reports are available on usage statistics and patterns, including ad-hoc segments based on mobile attributes.

Commentary

“Since our customers are on-the-go travellers, the mobile Web is a huge opportunity for us,” said Wes Graham, Director of Internet Distribution, US Airways. “The visibility Tealeaf provides is critical to understanding our mobile customers’ experiences and behaviour. Given the variety of mobile devices and browsers out there, these customers have unique experience challenges. Without the ability to replay actual mobile customer sessions, we would have a hard time making the right business decisions for our mobile site optimisation efforts and supporting growth in mobile use of usairways.com.”

Forrester Research, Inc. recommends that companies be prepared for mobile and its implications in the October 2008 report “How Shoppers Evolve Online.” According to the report, “as mobile commerce initiatives gain traction with the increased penetration of smartphones, retailers will need to incorporate mobile projects into their plans. The history of category growth in the online shopping world is likely to be replicated in mobile shopping.”

Additional Updates to Tealeaf CX Solutions:

Bot Traffic Reporting

Tealeaf also announced the addition of bot traffic reporting. Utilised by search and price engines for Web crawling and indexing, bots often make up a high percentage of site traffic.

Understanding bot behaviour has been challenging, however -- bots don’t accept JavaScript, making most Web analytics solutions unable to report on their traffic. With the new bot reporting capabilities, Tealeaf’s visibility is now extended, providing the unique combination of actual user traffic alongside bot traffic – including which bots visit a site, their frequency, and how they are traversing the site during each visit.

Multiple teams within an organisation can benefit from better understanding bot behaviour Insight into bot traffic sheds light on how product pages are getting indexed and ranked by a search engines—informing better search engine optimisation decisions for emarketing teams. Understanding bot behaviour can also help emarketers launch new product pages and update pricing—content companies want customers to find via organic web search. In addition, affiliate marketing programs can be enhanced through an understanding of how price crawlers and other bots are cataloguing a site. And IT organisations can leverage bot traffic reports to help manage site traffic levels and protect against intrusion by “bad” bots.

"In the rush towards ‘more accurate’ data collection, companies around the world have managed to exclude as much as 50% of the traffic to their site from reporting and analysis," says Eric T. Peterson, web analytics consultant and author of Web Analytics Demystified. "Tealeaf's ability to record and report on traffic from automated agents and visitors using mobile devices allows site operators to develop a more accurate picture of what is happening on their web site.”

User Community-Based Templates

The release of user community-based templates, including dashboards, reports and events for common data captured across customer visits, provide Tealeaf users with easy access to best practices for leveraging and gaining value from Tealeaf data. The new templates are shared and exchanged among Tealeaf’s customers and consulting partners, helping them enable more advanced usage and accelerated time-to-value with Tealeaf.

Packaging

Tealeaf CX Mobile Experience Manager is a new add-on module to Tealeaf CX solutions. Bot reporting and user community-based templates are available as part of the Tealeaf Customer Behaviour Analysis Suite. For more information click here.

About Tealeaf

Tealeaf provides online customer experience management solutions and is the leader in customer behaviour analysis. Tealeaf's CEM solutions include both a customer behaviour analysis suite and customer service optimisation suite. For organisations that are making customer experience a top priority, these solutions provide unprecedented enterprise-wide visibility into every visitor's unique online interactions for ongoing analysis and web site optimisation. Online executive stakeholders from ebusiness and IT to customer service and compliance are leveraging Tealeaf to build a customer experience management competency across the organisation. Founded in 1999, Tealeaf is headquartered in San Francisco, California, and is privately held. For more information, visit www.tealeaf.com.

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© Copyright 2008 TeaLeaf Technology, Inc. All rights reserved. Tealeaf, the Tealeaf word and design mark, VIA and Visibility.Insight.Answers are registered trademarks of TeaLeaf Technology, Inc. in the United States and other countries. Tealeaf CX, Tealeaf cxView, Tealeaf cxImpact, Tealeaf cxReveal, Tealeaf cxVerify, Tealeaf cxConnect and Tealeaf’s CX Customer Behaviour Analysis Suite are all trademarks of TeaLeaf Technology, Inc. All other trademarks or service marks are the property of their respective holders and are hereby acknowledged.

Press Contacts:

Tealeaf: Shoshana Deutschkron
415.932.5009
shoshanad@tealeaf.com

Horn Group for Tealeaf: Amy Grady
415.905.4045
agrady@horngroup.com

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