Digital pioneer Whatsonwhen is to be rebranded Frommer’s Unlimited - a move which will integrate the online expert’s business-to-business services together with Frommer’s®, the market leader in travel content for more than 50 years and a branded imprint of John Wiley & Sons, Inc.
The news was announced at Phocuswright in the US this week and follows the Wiley acquisition of Whatsonwhen in 2006.
An innovator in travel content, the extensive services of Frommer’s Unlimited will help industry leaders change the way consumers engage with travel content by providing business-to-business partners with fresh world-class content that will engage, convert and retain profitable customers – both online and off.
Frommer’s Unlimited branded content services are designed to help companies remain competitive in this changing travel landscape by capitalizing on new ways to deliver content and enrich their customer’s travel experience, whether it’s by mobile, in-flight, in print or online.
Frommer’s Unlimited now provides comprehensive content to partners in a variety of formats including: online, in guidebooks, through mobile devices and more, with multi-media delivery that can be customized to fit any brand perfectly. Whether companies are trying to capture interest for travelers that are close to home or trekking across the globe, whether a budget has limits or is limitless, Frommer’s Unlimited delivers the most candid and reliable travel and event information, anywhere and anytime.
“Frommer’s continues to position itself as a market leader by merging award-winning travel content with technology for the travel industry,” said Rob Flynn, vice president and global travel publisher of Frommer’s. “As the travel authority, we’re continuing our industry excellence with new partnerships and product extensions. Frommer’s Unlimited is committed to providing companies with innovative applications for informative and real-time content that will help novice and seasoned travelers navigate their travel with ease.”
Over the course of the past six months, Frommer’s has paved the way with their partners leading the industry in content innovation. Frommer’s Travel Guides for iPhone™ and iPod® were released in partnership with Modality earlier this year. The digital guides of metropolitan cities such as New York City, San Francisco, London and Paris give consumers access to the complete contents of the trusted print guides in the palm of their hands, along with local travel tips, restaurant and hotel reviews, and bonus features such as location-based services, interactive maps, and Web and phone links at a tap of a finger.
With exciting new partnerships to come that will change the way consumers interact with travel content, Frommer’s Unlimited underscores the brand’s evolution with these recent first-of-its-kind travel innovations
· Gogo® Inflight Internet – Frommer’s destination guides are the first to be available to travelers in flight through Gogo Inflight Internet service, currently available on select American Airlines flights. Frommer’s designed, built, hosts and updates the inflight guides in real time. Gogo is a registered trademark of Aircell LLC and its affiliates.
· Travelocity ExperienceFinderSM – As Travelocity’s new global content partner, Frommers Unlimited’s extensive content will be featured in the new Travelocity ExperienceFinder application (currently in beta) on
· KLM (Royal Dutch Airlines) – Frommer’s Unlimited created custom content for 100 cities, 78 countries and 111 airports in 6 European languages for the launch of the destination guides on the KLM Web site in June 2008. The site includes geo-coded Points of Interest content including restaurants, bars and events information www.klm.com/destinationguide/gb_en/airline-ticket/index.htm
· eMbience Partnership/BEA Mobile Guide – Frommer’s partnered with eMbience, a mobile strategist and developer, to create Frommer’s travel guide mobile applications. The first application debuted in June at the Book Expo of America and was created using eMbience's Brand Builder platform.
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Lucy Pennington, Debbie Hindle at bgb communications
Email firstname.lastname@example.org, email@example.com
Tel: 0207 902 2990
About Frommer’s Unlimited
Frommer’s Unlimited is the business-to-business division of Frommer’s Travel. For more than 50 years, Frommer’s®, a branded imprint of Wiley, has been the trusted source of useful and engaging travel information. Frommer’s Unlimited enables businesses to create high-value propositions for their customers by leveraging Frommer’s travel expertise, rich content resources and technical capabilities. Products and services provided by Frommer’s Unlimited include global destination and events content, private label Websites, mobile applications and custom publishing. Frommer’s is a registered trademark of Arthur Frommer. For more information, visit frommers.biz
Founded in 1807, John Wiley & Sons, Inc. has been a valued source of information and understanding for 200 years, helping people around the world meet their needs and fulfil their aspirations. Wiley and its acquired companies have published the works of more than 350 Nobel laureates in all categories: Literature, Economics, Physiology or Medicine, Physics, Chemistry and Peace. Our core businesses publish scientific, technical, medical and scholarly journals, encyclopedias, books, and online products and services; professional/trade books, subscription products, training materials, and online applications and websites; and educational materials for undergraduate and graduate students and lifelong learners. Wiley's global headquarters are located in Hoboken, New Jersey, with operations in the U.S., Europe, Asia, Canada, and Australia. The Company's Web site can be accessed at http://www.wiley.com. The Company is listed on the New York Stock Exchange under the symbols JWa and JWb.
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