19th November 2008, London West End launches its Christmas campaign to increase footfall to the area and awareness of the breadth of the West End as the premier theatre, leisure and retail destination. The Christmas campaign has launched today with advertisements in the Metro and the London Paper as well as an integrated Social Media, Online PR and Search campaign managed by Propellernet.
Propellernet has been appointed as WEMA’s online marketing partner to drive awareness of the new website and London’s West End as a destination. Offers and optimum times to shop will feature prominently to attract visitors and the Christmas Like Nowhere Else campaign features prizes to the value of £20,000 in the run up to Christmas. London West End website was designed by Small Back Room.
Linda McDougall, Marketing Director at Propellernet, comments “London’s West End is synonymous with Christmas time – shopping, theatre, parties, Christmas lights. It’s been great to work with WEMA on this campaign and use online channels to remind people about what the West End has to offer”
Danny Chalkley, chair of the West End Marketing Alliance: “The West End takes on a magical feel over Christmas as there are four miles of lights costing over a £1million. We want to remind people who may not have visited for some time just how special it is, and let them know about all the changes that have been going on.
Note for editors:
WEMA is The West End Marketing Alliance. WEMA brings together organisations with an interest in the maintenance and development of a strong business environment and residential community in the West End of London.The purpose of WEMA is to deliver marketing campaigns that improve footfall, lengthen stay and increase income for retail, entertainment and other businesses in the West End.
Propellernet is a digital marketing agency, immersed in search, online pr and social media. Established in 2003 they boast an impressive client list including Amnesty International, Berkeley Homes, Jetsave, Mark Warner, Sovereign Holidays, The Telegraph and TUI Ski. Propellernet specialises in helping brands capture the imagination of their customers using a range of online media and integrate these to compliment other marketing channels. Services include Online Strategy, Paid Search, Natural Search, Social Media, Online PR and Reputation Management.
Please call Linda McDougall on 01273 207225 or email firstname.lastname@example.org
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