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Sportslock, to secure skis & boards

With around 80,000 ski/boards stolen in Europe last year, Sportslock is designed to tackle a fast-growing problem - and costs only £10

With around 80,000 ski/boards stolen in Europe last year, Sportslock is designed to tackle a fast-growing problem - and costs only £10

20 November 2008, Marston, Cheshire UK: With the height of the ski season fast approaching, Sportslock is a brand new, pocket-size lock available now for people looking to secure their skis and snowboards while on resort, hence avoiding the risk of a ruined holiday. Developed in response to a fast-growing problem of theft - around 80,000* ski/boards were stolen in Europe last year - Sportslock is a tough, yet easy to use combination lock, with a retractable steel cable, costing under £10.

One ski enthusiast who would have benefited from Sportslock recently is Warwick Stacey, who commented: “Last year I had my skis stolen in Val d’Isere and it cost me around £300, plus the inconvenience of time wasted filling out insurance forms and two mornings at the police station with no skiing. Sportslock is a great solution, and good value – I’ll certainly be buying one in preparation for this year’s ski season.”

A typical scenario is for skiers and snowboarders to visit a mountain restaurant, leave their kit outside and, by the time they have finished eating, the most critical – and expensive - elements of their holiday equipment have disappeared, eagerly snatched up by opportunist thieves. To make matters worse, many big name insurers aren't covering the theft of skis or boards, which is even more reason to buy a Sportslock.

Joe Walker, founder of the Sportslock product, said: “With Sportslock, we believe we have created an extremely effective and affordable deterrent against the escalating problem of ski and snowboard theft at resorts around the world. Many people invest hundreds, if not thousands of pounds in their ski and board equipment, so spending an additional £10 to ensure it remains safe is a no-brainer. After all, who wants their holiday ruined by the loss of expensive kit, numerous trips to the police station and hire shop, plus the prospect of facing excess charges from an insurance claim?”

Priced at £9.99 (plus Postage & Packaging), Sportslock is available to buy now via For those who forget to order one before going on their ski or snowboarding holiday, they can request a Sportslock to be sent directly to their destination, wherever they are in the world.

Note to journalists:
* This figure was calculated by multiplying the amount of resorts in the major European ski countries with the number of thefts reported, i.e. 800 resorts x an average of 100 ski thefts per resort per season.

For press information & images, or to request a sample Sportslock product, contact:

Sally Bratton
Bratton PR
Tel: +44 (0)1296 394000 or +44 (0)7930 301601

This press release was distributed by ResponseSource Press Release Wire on behalf of Bratton PR (Middlesex) in the following categories: Men's Interest, Leisure & Hobbies, Women's Interest & Beauty, Sport, Travel, for more information visit