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Award-winning accounting software company KashFlow is challenging UK small businesses to dump their desktop applications for 24 hours during the UK's first national Cloud Computing Day on Friday 12th December.

The event is being organised by KashFlow to encourage UK small businesses to evaluate online applications and speed up the migration from traditional word processing, spreadsheet, accounting, email and contact management systems installed on computers to their web-based counterparts.

Small businesses will be able to share their experiences throughout the day online. A post-event survey will reveal important small business opinions about how cloud computing will help the UK to work more efficiently.

KashFlow managing director Duane Jackson revealed,

"Throughout the world businesses are discovering web-based software and it's important that UK small businesses don't get left behind. They are already enjoying the benefits of a wide range of online services which are virtually indistinguishable - and often superior - from there installed counterparts.

"The Cloud Computing Day challenge is simple - for small businesses to exclusively use online software in their day to day business on December 12th. This is a fun challenge with a serious message. And we hope National Cloud Computing Day will help to raise awareness of a more efficient, economic and flexible way of working."

KashFlow is already in advanced negotiations to provide integration with a number of other web-based applications.

Duane welcomes all UK businesses to get in touch to discuss their own involvement too.

Duane adds,

"Cloud computing generally represents much better value than installed software - and in some cases it's actually free. Many applications also include free online storage helping businesses to synchronise, backup and access data anywhere in the world. But I suspect there are a number of areas that aren't being catered for. The business tasks and processes where participants can't find an online solution are likely to be more revealing than the areas where they can.

"The benefits of cloud computing are huge - there's no need to implement software upgrades, pay for maintenance or add more hardware. This makes SaaS - or cloud computing - attractive to UK small businesses, particularly during a recession. And that's why the way we all work is changing."

More information about Cloud Computing Day is available online at www.kashflow.co.uk/cloudcomputingday

ENDS
November 2008
KA0006 National Cloud Computing Day Announced

Notes for Editors

* For more information or to request a photograph please contact Richard Glynn by emailing richard@kashflow.co.uk or call 0161 408 2648 or 07881 953406.

* SaaS software which UK Small Businesses may wish to evaluate on Cloud Computing Day includes:
o Google Docs www.docs.google.com
o Zoho www.zohocreator.com
o Microsoft Azure


* KashFlow was the only 'cloud computing' or 'software as a service' accounting software shortlisted for the Best Small Business Accounting Software' award at the 2008 Software Satisfaction Awards (www.softwaresatisfaction.co.uk) in October. KashFlow won beating the long-established desktop application giants including Sage 50, QuickBooks and MYOB.

*
KashFlow launched its flagship product; an online tool specifically designed to help owner-managers in small businesses manage their accounts, in mid 2005. Since that time it has quickly won a significant share of the valuable accounting software market along with launching a new direct to accountant division in late 2006. In late 2007 KashFlow won a Business Software Satisfaction Award, judged entirely by customer feedback, for the category of web-based accounting beating the likes of Sage and Netsuite. The KashFlow accounting package is securely hosted online, requires no installation and can be trialled for free by visiting http://www.kashflow.co.uk . The site also displays examples of feedback from actual users. In 2007 KashFlow won a Sift Media award, judged entirely by customer feedback, for the category of web-based accounting beating the likes of Sage and Netsuite. KashFlow has received two rounds of venture capital funding from Lord Young of Graffham, former Secretary of State for Trade & Industry and ex Chairman of Cable and Wireless. Journalists can subscribe to a KashFlow press release and media announcement newsfeed by visiting the following link and clicking the RSS feed icon. http://www.kashflow.co.uk/pressroom.asp







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