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Alterian Content Management customers meet executive team to learn about future vision

BRISTOL, UK – 21st November 2008 – Alterian (LSE: ALN), the leading international integrated marketing platform provider, yesterday outlined the vision for its Alterian Content Management software. Around 150 people came to a full day session in central London to hear from the senior executive team about the latest developments and vision for Alterian’s Web Content Management (WCM) products, as well as its wider Integrated Marketing Platform.

Since Alterian acquired Mediasurface in July 2008, the development team has been working hard to integrate the WCM offering into the Alterian platform, as well as investing in continuing development of the WCM products themselves. During this time Alterian has worked closely with customers at focus groups and was keen to keep the customers updated on progress so far and showcase its product developments.

David Eldridge, CEO, opened the session with a presentation entitled “The next steps of our journey”, in which he explained the importance of the strategic acquisition to Alterian’s growth plans and shared his vision for the future.

David Eldridge said: “The acquisition of Mediasurface was a critical part of Alterian’s growth plan and the Content Management application plays a crucial role in our future strategy. Our customers are at the heart of what we do, so we were delighted to share our developments and successes and reiterate how important the ongoing development and integration of the web content suite remains to Alterian.

Mike Talbot, CTO for Alterian, then took customers through the product developments that have been made since the acquisition, such as Alterian Engage, and explained to attendees how Alterian Content Management fits into the integrated marketing platform.

Customers spent the afternoon in breakout sessions, spilt depending on the version of Alterian Content Management that they use. Senior product managers demonstrated the latest versions of both the Enterprise and Corporate products and showcased the innovative new features and benefits available to users. Many of the enhancements, such as the multi-lingual editor for the corporate edition came from direct customer feedback and requests at previous user groups. Users were encouraged to participate around their experience with the technology in an open debate with both the product managers and other users.

Ian Truscott, Vice President of Web Content Management for Alterian, closed the session with his thoughts on how the Alterian Content Management application will remain at the forefront of the industry.

David Eldridge concluded: “We make a significant Research & Development investment and take pride in our innovation and integration of products. The fact that so many of our customers took a day out of their schedules to participate in the customer day is validation of our approach and we believe the combination of analytics, execution and content is unique in the industry. It has the potential to allow our customers to truly engage with their audience and we look forward to working closely with them to help achieve this in 2009 and beyond.”

About Alterian

Alterian (LSE: ALN) empowers marketers with an integrated marketing software platform combining database, online and operational marketing applications on a shared data infrastructure. The Alterian Integrated Marketing Platform makes it practical and cost effective for marketers to use actionable insight to execute an integrated marketing strategy across online and offline channels.

It is the unique integration of analytics, content and execution through Alterian’s industry leading tools, such as the Alterian Messenger email platform, and the award winning Alterian Content Management web solutions, which enables marketers to drive a seamless, multi-channel customer experience.

Alterian’s analytically-led software is delivered to approximately 1,000 marketing departments, across 26 countries, and an international network of more than 100 business partners, including marketing services providers, agencies and systems integrators. Its partners, such as Accenture, Acxiom, Allant Group, Cap Gemini, Carlson Marketing, Experian, Epsilon, InfoUSA, LogicaCMG, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver Alterian software alongside their own domain and services expertise to help market leaders such as Princess Cruises, General Motors, Zurich, Astra Zeneca, HSBC, Limited Too, AEGON, Avis, Worldwide Wrestling Entertainment, Dell, Amnesty International and Vodafone integrate marketing processes and drive competitive advantage. For more information about Alterian, products within the Alterian Integrated Marketing Platform or our Partner Network, please visit

For more information, contact:

Hannah Smith / Paul Allen
Ruder Finn
+44 (0) 207 462 8900 /

This press release was distributed by ResponseSource Press Release Wire on behalf of Ruder Finn UK in the following categories: Media & Marketing, for more information visit