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Imagine if you opened a letter from the Police and it said; ‘congratulations, you were caught on camera driving safely within the speed limit

Car insurance providers Swinton have revealed that nearly half of all motorists in the UK (48%) – that’s 20 million* drivers – believe that now is the time for a radical rethink of speed camera strategy according to a YOU GOV poll commissioned by Swinton.

The UK’s leading car insurance retailer polled 2,000 people to see whether they thought that a financial incentive to drive safely would work alongside the existing system of fining speeding drivers.

But the survey also revealed that the nation is divided between those who think a random financial bonus dished out by speed cameras is a good idea at 48% and those who think it is a bad idea at 44%. Nine per cent were unsure.

Swinton was the first motor insurance broker to stop automatically penalising drivers with higher premiums for certain types of penalty points gained from speed cameras, and believes that technological innovations in the latest wave of speed cameras means that they can be programmed to randomly select or ‘Flash’ good drivers as well as bad ones.

Steve Chelton, Insurer Development Manager at Swinton said; “If just a tiny percentage of the fines from speeding drivers could be redistributed to drivers who stay within the speed limits, especially in accident black spots or outside schools, roadside cameras could become a much more potent weapon in the war against reckless motorists.

“If drivers knew that speed cameras were calibrated to randomly flash the occasional good driver, motorists would be much more likely to adhere to speed limits rather than take their chance. At a time when the credit crunch is impacting on every UK motorist, we feel that this would be a timely innovation to start rewarding good citizenship.”

“Imagine if you opened a letter from the Police and it said; ‘congratulations, you were caught on camera driving safely within the speed limit, please find a cheque for £30 or voucher with money off your Council Tax. Now that is a good idea.”

There are 41.2 million drivers in the UK* and Swinton conservatively estimate that between six to eight million UK drivers have points on their licence.

(*DVLA figures 2007 - Number of drivers in the UK = 41.2 million)

(*Figures from Swinton show that there are currently an estimated 31m insured adults aged over 16 in England, Scotland and Wales)


Notes to Editors:

You Gov questioned 1,986 GB adults on behalf of insurance brokers Swinton. The interviews were carried out online between the 3rd and 5th November 2008.

For further information please contact Daniel Kennedy, Anoushka Foster or Lucy Oates at SKV PR on Tel: 0161 838 7770 / 07970 058 092 or email:

About Swinton

•With 470 branches nationwide Swinton is the largest high street insurance broker.
•Unlike many other companies in the financial services industry, Swinton is committed to keeping its branches open for business, and part of the community.
•Swinton provides a one-stop-shop for the insurance and related needs of its clients, offering home, car, caravan, business, holiday, motorbike and even classic car insurance
•With a dedicated team of advisors on hand at every branch to search a panel of insurers to offer quality cover at competitive rates

This press release was distributed by ResponseSource Press Release Wire on behalf of SKV Communications Ltd in the following categories: Motoring, Personal Finance, for more information visit