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Bsquared Consulting is working with the DMA to help the organisation better understand and improve the relationship it has with its membership and key stakeholders. This is a new initiative for the DMA as part of their change programme revolving around adding value to members, and uses the internationally proven CRp® (Customer Review process). Rob Brickle, Managing Director of Bsquared Consulting, said “we are very excited to be involved in this project, particularly at this challenging time of change in the defence and public security arena”. Rear Admiral Rees Ward, Director General DMA said ”It is very important to the Trade Association that we understand what our Members need and then align our products and services to those needs. This process provides us with a unique opportunity to obtain real clarity in this area, thereby improving our support to our Members.”

For more information about the Customer Review process visit where you can listen to and read case studies from aerospace and defence companies using CRp®.

Media Enquiries: For more information or media enquiries please contact Sam Fitzgerald on +44 (0)208 939 3840, or

About Bsquared

Bsquared Consulting specialise in helping organisations drive the maximum value from their Business-to-Business customer relationships. We will help you to find out directly from your customers the factors that will increase their confidence, loyalty and desire to spend with your company. We will also help you improve your operational effectiveness right the way through your value chain from customer facing departments to your suppliers.

About the DMA

The Defence Manufacturers Association (DMA) is a Trade Association with nearly 500 Members. It incorporates the Association of Police and Public Security Suppliers (APPSS), with 300 Members supplying products and services to Government Agencies and contractors in the Defence, Police, and Public Security markets worldwide.

This press release was distributed by ResponseSource Press Release Wire on behalf of Bsquared Consulting in the following categories: Business & Finance, Medical & Pharmaceutical, Public Sector, Third Sector & Legal, Manufacturing, Engineering & Energy, Computing & Telecoms, Transport & Logistics, for more information visit