Mile High Drinks would like to invite national newspaper correspondents and consumer journalists to a press event at the five-star hotel, The Athenaeum, 116 Piccadilly, London, W1J 7BJ.
Monday 8th December 2008
Indulge in some well-earned time out in the luxurious spa, join us for an introduction to the new, 100% natural, Red Grape & Cherry Mile High Drink and enjoy a delicious three-course seasonal lunch.
Journalists will have access to the Jacuzzi, gym and sauna from 10am to midday.
An introduction to Mile High Drinks will be held in the Garden Room between midday and 1pm. You will have an opportunity to sample the drink and meet the directors (Stuart Roberts and Richard Hammond). Stuart is a qualified nutritionist and created the drink, which is currently available in selected Waitrose stores nationwide.
Lunch will be served from 1pm. The event will end at approximately 2pm.
RSVP before 5pm on Monday 1st December 2008 to Helen@milehighdrinks.com or call +44 (0)7904801669. For samples or a media kit in advance of the press event please contact Helen Lewis at the above details.
Please find below further information about Mile High Drinks:
High Performance Anti-Ageing Antioxidant Drink Lands In The UK
Red Grape & Cherry Juice Offers Unbeatable Beauty Benefits
In desperate need of a facial but can’t afford to splash the cash? A natural, convenient and tasty alternative is available in the form of Mile High Drinks – probably the most antioxidant-packed juice drink in the UK today. Kind to your skin and even kinder to your bank balance, Mile High is crammed with natural ingredients that combine to boost the condition and general health of the skin.
Red Grape and Cherry Mile High is packed with powerful antioxidants that are great for combating free radicals and skin dehydration during the winter months.
Hot off the press: A scientific study conducted on behalf of Mile High Drinks in November 2008 found that there are around 3,660 ORAC units per 250ml bottle of Mile High. To put this in perspective, published values for orange juice are around 1,100 ORAC units per 250ml serving, pomegranate and cranberry juices at around 2,250 ORAC units per 250ml.
Research suggests that people consume 3,000 to 5,000 ORAC units a day to have an impact on their health.
Antioxidant strength is measured in Oxygen Radical Absorbance Capacity (ORAC) units. ORAC measures how many oxygen radicals a specific food can absorb and deactivate. The more oxygen radicals a food absorbs, the higher its ORAC score, and the better a food is at helping our bodies fight diseases like cancer and heart disease and boosting the appearance of skin.
How does it work?
• A good daily dose of antioxidants is vital in controlling the levels of free radicals in the body for continued wellbeing.
• Research has proved beyond doubt that free radicals are one of the main causes of ageing and degeneration.
• Cherries contain powerful antioxidants called anthocyanins, which provide the distinctive colour of Mile High Original. The rich, red pigments are known as flavonoids, which numerous studies suggest possess powerful anti-inflammatory and anti-ageing properties making them the ideal natural beauty solution.
• Flavonoids can help stop the spread of cancers by shielding collagen and elastin matrix fibres (that hold us together) from enzymes. The enzymes, called matrix metalloproteases, are produced by cancer cells to tear the fibres apart therefore protection from them is vital in preserving the integrity of connective tissues.
Stuart Roberts, managing director of Mile High Drinks, creator of the drink and professional nutritionist, said: “It is now widely known that free radicals are bad for you yet few people actually realise how completely they dictate our health and accelerate the ageing process. Free radicals are constantly produced and continually attack every tissue in the body. If we become overwhelmed by their numbers and do not have sufficient antioxidants to limit this damage we are more prone to developing medical conditions and will definitely age faster.”
Roberts added: “This ageing does not just happen internally but shows in the condition of the skin. One of the most reactive free radicals is a Hydroxyl Radical. These are horribly active and attack almost every molecule in the body. Excessive radiation from the sun causes the production of these free radicals in the water molecules of the skin and they set about breaking down the collagen, making the skin less elastic: producing wrinkles and other signs of ageing.
Ensuring that you get a good amount of antioxidants from your diet is essential in keeping these free radicals under control. Consuming plenty of multi-coloured fruit and vegetables is a great way to do it as well as drinking the juices of these foods. Mile High contains a combination of cherry juice, aloe vera juice, ginger juice and red grape juice. Each is a powerful antioxidant in its own right and in combination they provide an exceptionally powerful antioxidant drink that will provide the daily boost your body needs to keep you looking younger for longer.”
Notes to editors:
For samples, high resolution images, more information on the ORAC test results, a copy of the media kit or to arrange an interview with Mile High Drinks, please contact Helen Lewis at firstname.lastname@example.org or call +44 (0) 7904801669.
Further information can also be found at http://www.milehighdrinks.com.
Sales and distribution enquiries should be directed to email@example.com
Stuart Roberts, managing director – firstname.lastname@example.org +44 (0)7880755774
Richard Hammond, co-director – email@example.com +44 (0)7712132854
Clare Pughe, sales manager – firstname.lastname@example.org +44 (0) 7734489522
This press release was distributed by ResponseSource Press Release Wire on behalf of Mile High Drinks in the following categories: Health, Women's Interest & Beauty, Food & Drink, Travel, for more information visit https://pressreleasewire.responsesource.com/about.