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Car hire comparison site has launched its new Road Sense road safety campaign for the winter months, with a range of offers, advice and information for drivers.

With nearly nine people dying every day on Britain’s roads, Road Sense is designed to encourage drivers to take greater care on the roads and help them be prepared for winter.

Special Road Sense offers include 15% off car kits from emergency equipment specialist – a basic emergency pack including a light stick, hi-visibility sleeveless jacket, lightweight foil blanket to retain warmth, a high energy food pack, two packs of long life water, and an ice scraper now costs from £11.04. A range of more advanced packs is also available with the discount. has also teamed up with Halfords, the one stop shop for travel essentials, the latest in-car entertainment, cycles and accessories, to offer visitors to the site the chance to win an AA Breakdown Emergency Kit, including a hi-visibility jacket and Parrot Hands Free Kit worth £200.

Managing Director of, Gareth Robinson says: “The dark nights and poor driving conditions of winter mean that the roads can be particularly treacherous for both drivers and pedestrians. Road Sense is all about trying to help people be prepared, improving safety and encouraging drivers to understand more about the many dangers that they can experience on the roads.”

The Road Sense site also includes a range of tips for drivers, including advice on driving at night and in winter, tips on what to do in an accident, and the facts about drink driving. compares car hire prices from up to 50 companies in over 9,000 locations around the world available. Companies compared include Holiday Autos, Alamo, Budget and Thrifty.

For more information visit

About was launched in February 2003 and grew to become one of the UK’s leading online car hire companies by 2006.

In 2007 the company re-launched its site to create the first major online price comparator in the travel industry. Using the latest technology the site now searches up to 50 different car hire websites, providing an impartial comparison of the best prices available in over 9,000 locations.

Websites searched include Budget, Thrifty, Sixt, Holiday Autos, Opodo, EBookers, and EasyCar, with the site quickly comparing prices and allowing customers to refine their search by car type.

The site also features over 6,000 links to useful tourist information sites, plus over 2,700 pages of travel information in a mini-guide format.

In 2008 was voted Best Car Hire Website in the Travolution Awards. To book or for further information visit

Media Contact

Helen Young


T: 01239 814514

This press release was distributed by ResponseSource Press Release Wire on behalf of Asap Ventures in the following categories: Leisure & Hobbies, Motoring, Travel, Transport & Logistics, for more information visit