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With eType’s extensive background in the industry and talent in growing ad revenue for premium web publishers, they were an obvious choice for CD WOW!

20 NOVEMBER 2008] [CD WOW!, one of Europe’s largest online retailers of entertainment products, has awarded an exclusive online advertising contract to eType, Media Initiatives Group’s (MIG) premium online advertising platform.

The deal will see eType tasked with handling all online advertising for CD WOW! to drive awareness of their vast product selection and award-winning customer service. Over five million UK consumers have carried out transactions with CD WOW!, making it one of the country’s leading retailer of CDs, DVDs and Games.

Reaching on average 1.8 million UK unique users per month, CD WOW! ships over 20,000 products each day, offering free worldwide delivery to the customer’s door.

Rob Gay, Managing Director, eType says, “Advertisers are always on the look out for effective ways of targeting tech-savvy users. CD WOW! boasts an attractive demographic of financially secure, forward thinking, lifestyle product purchasers, which will appeal to our advertisers. eType will focus on increasing CD WOW!’s profile with agencies by pitching site specific campaigns and sponsorships that compliment the site’s content and appeal to the unique demographic.”

Ranjit Badyal, Commercial Director, CD WOW! said, “With eType’s extensive background in the industry and talent in growing ad revenue for premium web publishers, they were an obvious choice for CD WOW! I believe this partnership will be an extremely positive affiliation for all involved and we look forward to building a great relationship with the eType team.”


About eType

Owned by Media Initiatives Group, eType is the UK’s leading premium online ad platform, with over eight years highly successful experience in managing publisher’s online sales. Trafficking more than 1.5 billion adverts per month and with a 20-strong sales and support team, eType is leading the way within the industry, holding advertising sales contracts with the most high profile online brands across all areas of the UK market, including hi5, The Weather Channel, Miniclip, Endemol UK, RockYou and National Rail Enquiries.

Since launching eType’s dedicated video advertising division, eType Video, in 2008, the team has worked relentlessly to become the UK’s largest and most respected video ad specialists, developing unrivalled experience in selling non-traditional ad formats within the UK market.

For further information please contact:

For eType:

Andy Riley
AxiCom UK
T: +44 (0)20 8392 4073

Rikki Webster
Group Communications Manager
Media Initiatives Group
T: +44 (0)20 7436 5255

For CD WOW!:

Ranjit S Badyal
Commercial Director
T: +44 (0)7946 192 280

This press release was distributed by ResponseSource Press Release Wire on behalf of AxiCom in the following categories: Media & Marketing, Retail & Fashion, for more information visit