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EMT, the leading mobile telecommunications operator in Estonia, has chosenZBD's electronic point of purchase displays (epops) as the centrepiece of a major reformatting of its nationwide store estate. After a successful pilot conversion of ten stores from paper labelling to epops throughout the sales floor, a further 23 outlets will follow at the rate of at least one store per week from mid-January 2009.

The agreement will see a total of 5,300 epop500 displays plus store communications infrastructure deployed throughout EMT’s estate. In addition, ZBD’s Estonian partner, Tallinn-based ipMedia, is providing its own integration software that extracts data from customers’ back-office systems for transmission to ZBD’s displays. This includes an image rendering module to take advantage of the epops’ high quality graphics capability with pin-sharp product pictures and other images.

Piret Dubout, EMT’s Marketing Director said, “ZBD's epop displays bring a number of real advantages to EMT, which are both practical to our business and beneficial to EMT’s image as a forward-thinking retailer. Our old paper tag system was outdated and untidy, whereas epop displays complement EMT’s revamped, innovative retail store concept.”

“From a practical business perspective, ZBD's solution has delivered measurable savings in two key areas,” he added. “Firstly, in staff work hours that were previously spent in printing and placing paper tags in the store; secondly, in pricing accuracy between the point of purchase, the POS and the back office, which means less time needed to correct pricing errors.”

Innovative features, proven technology and striking design were all factors in EMT’s choice of electronic labelling technology, said Endel Söönurm, Sales Manager of ZBD’s Estonian partner, ipMedia. “But most importantly, it’s clearly appealing to EMT’s customers,” he added. “EMT has already seen a strong sales uplift in the stores that have installed the system.”

According to Martin Archer, Channel Sales Manager at ZBD, EMT wanted an efficient technology to deliver dynamic pricing and promotion updates to each of their stores quickly and effectively. “Ease of installation, ZBD’s RF technology, which can transmit updates through EMT’s glass cabinets, and low cost infrastructure were all important in securing this landmark order,” he said.

EMT is ZBD's lead customer in the Baltic region and the first mobile technology retailer to introduce an enterprise-wide roll-out of ZBD’s electronic shelf edge labels. It is a subsidiary of TeliaSonera, one of the largest telecommunication services providers in Europe, focused on the Nordic and Baltic countries, Spain and the emerging markets of Eurasia, including Russia and Turkey.


Notes for editors

High resolution images showing ZBD’s epops in use at EMT stores are available on request from

About ZBD:
ZBD is a leader in the design and supply of point of purchase electronic shelf edge labelling solutions and associated software solutions for the retail industry. The company blends strategic vision and commercial focus with world-class scientific, engineering and manufacturing expertise. Through contemporary design, innovative technology and sound engineering, ZBD’s product portfolio offers an environmentally-friendly, 21st century alternative to the traditional paper labelling usually employed in the retail environment. The company is supported by a team of leading venture capital groups – DFJ Esprit LLP, QinetiQ Ventures LP, TTP Ventures and the Dow Chemical Company. For more company information visit ZBD's corporate website or for more on ZBD retail solutions visit ZBD's retail website.

Media contact:
Sarah Hool
+44 (0)1344 887 508 or +44 (0) 7753 573490 (mobile) •

ZBD Displays Ltd, Longford Business Centre, Orchard Lea, Winkfield Lane, Windsor, SL4 4RU

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