Many Retail Websites Not Optimised for 2008’s Web Browsers;
Online Shoppers Could Experience Slow Page Loads, Missing Graphics and Checkout Problems
Windsor, UK – November 27th, 2008 — The 2008 web browser explosion could not have come at a worse time: the biggest online Christmas shopping season ever with sales predicted to peak on December 8th. As a result, some online shoppers will be faced with website pages that load slowly, are missing text or graphics, or even fail to complete the checkout function.
“This year more than ever, websites can look and function differently from one browser to another,” says Matt Poepsel, vice president of Gomez, whose services test and monitor the performance of websites. “Online retailers can no longer assume that all shoppers are using Internet Explorer. They must ensure their sites look good and work well across a wide range of browsers – or risk frustrating customers and losing the sale.”
New browsers such as Firefox, Safari, Chrome and others today represent nearly 25 percent of the UK market share1 and are increasingly being adopted, especially by younger, tech-savvy shoppers, Yet the majority of online retailers still standardise their web development and testing mainly on Internet Explorer.
Exacerbating the issue is the multiplicity of browser versions running on different computer operating systems (OS), resulting in hundreds of different browser/OS combinations. Typically, only the largest e-commerce companies have the staff and infrastructure to test and optimise their web sites to handle this many variables.
“Today’s shoppers expect a ‘Google-like’ experience, wherever they shop online, whatever browser they use,” adds Poepsel. “In this weak economy where retailers are counting on e-commerce to pick up the slack for physical stores and online shoppers are eagerly searching for bargains, the stakes are higher than ever.”
Despite the current financial gloom, IMRG expects internet retailing to buck the latest economic trends and anticipates a year on year growth for the final quarter of around 15% as bargain seeking customers spend £13.16 billion online in the run up to Christmas2.
Gomez, Inc. is a leading provider of web application experience management services, which businesses use to test their web applications while in development and to monitor their web applications after deployment. More than 2,000 customers use Gomez’s on-demand services to improve the quality of the web experience in order to increase their revenue from web applications, reduce their operating costs, and extend their brand reputations. For more information, please visit www.gomez.com.
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Gomez and gomez.com are registered service marks of Gomez, Inc. All other trademarks and service marks are the property of their respective owners.
1 According to Netapplications.com
2 According to IMRG - http://www.imrg.org/8025741F0065E9B8/(httpPressReleases)/0B4...
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