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November 28, 2008, London: BIMA (British Interactive Media Association), the only independent industry association dedicated to celebrating and supporting the use of creativity in digital technology, has announced the winners of the BIMA Awards 2008, in association with Digital Arts.

The ceremony was hosted by comedians Ricky Grover and Geoff Whiting at The Bloomsbury Club in London last night, with nine main category award winners; Proximity London (B2B), Poke (B2C), The Rumpus Room & The Sweet Shop (Film & Animation), Less Rain (Games), AKQA (Integrated Campaign), Agency Republic (Social Media), CHI & Partners (Website), Will Saunders (Student) and AKQA (Agency of the Year).

A range of additional sub-categories acknowledged specific campaigns, aiming to capture specific talents and merit the successes of modern digital media. This produced a diverse range of winners including; Clock Limited’s ‘Creative Pool’ campaign for Channel 4 taking the Technology & Innovation award for the B2B category, and magneticNorth’s work with the BBC on its Climate Change: Bloom website being awarded the Content & Design award in the Website category.

AKQA undoubtedly had the biggest success of the night, winning the sought-after ‘Agency of the Year’ accolade, after winning six additional awards for work on behalf of Xbox, Nike and Unilever’s ‘Pot Noodle’. The agency then finished the night by receiving BIMA’s top award - the Grand Prix, celebrating the best work from all of the award winners, for its work on Nike’s Bootcamp campaign.

Clare McDonald, Chair of the BIMA Awards Committee 2008 and Creative Director, Digital, at BSkyB said; “AKQA has completed such a wide variety of projects this year and have been truly impressive. This success was reflected when the shortlist was announced, with the agency receiving a record 21 nominations. They may have great clients, but the team has been consistently creative, innovative and has really added something new to our industry. We wanted to recognise their focus on producing fantastic work this year.”

With inspiring future talent now a big focus for the association, the student award was given to Will Saunders from Hull School of Art & Design for his work entitled ‘Screaming Sky’.

Paul Walsh, Chair of BIMA said; “As a leading player in the development of innovation, BIMA is working with schools, academies, colleges and universities to enhance interactive education across the UK. It’s vital that we support and promote young talent, and raise the profile of those who will go on to shape the industry landscape. We were very impressed with Will’s work, and hope to see more like it at future BIMA awards.”

The dinner was attended by some of the industry’s most respected and established agencies and brands, including the likes of Poke – who received three awards, all for work on Orange’s ‘Unlimited’ and ‘Balloonacy’ campaigns – as well as MRM Worldwide UK, IMG Digital Media and Imagination, having picked up one award each.

Digital creativity and music go hand in hand, and one of the highlights of the evening was the BIMA DJ competition. With some of the UK’s top digital creative agencies in the same room, those harbouring raw DJ talent stepped up to the decks to go head to head with their peers.

The full 2008 list of winners can be found here:

For more information on becoming a member of BIMA, visit:


About BIMA

Established in 1985, BIMA is an independent industry association dedicated to celebrating and supporting individuals, agencies, organisations and students that produce innovative and creative digital media solutions.

BIMA takes on the role of industry liaison, supporting commercial development and knowledge sharing through a mixture of events, competitions and awards.

BIMA comprises a number of working groups to ensure all members are represented fairly and to drive topical issues and trends within the industry. These member based groups enable the association to help raise industry standards while inspiring and supporting future talent.

Contact PR Agency:

Vikki Chowney, Account Director, Six Degrees, +44 (0)1628 80280,, or +44 (0) 7868 115235

Julie Lane, Vice Chair, BIMA, +44 (0)7920 113 647,

This press release was distributed by ResponseSource Press Release Wire on behalf of Six Degrees Limited in the following categories: Entertainment & Arts, Consumer Technology, Media & Marketing, Computing & Telecoms, for more information visit