BROTHER MAX WINS UNPRECEDENTED THREE AWARDS AT NURSERY INDUSTRY 'OSCARS'
1st December 2008: Brother Max is delighted to announce its success at this year’s Mother & Baby Awards 2008. In its first year of trading, Brother Max won:
Most Innovative Product - Gold Award ………………… 3-in-1 Thermometer
Best Nursery Product - Silver Award ……………… 3-in-1 Thermometer
Best Feeding Product from Weaning - Bronze Award … Food Portioners
In announcing the Gold Award for Most Innovative Product, Mother & Baby magazine editor Miranda Levy said “The judging panel agreed that Brother Max’s 3-in-1 Thermometer truly is an extra-special and unique product that is great value for money and really makes life easier for mum. Genius!”
This year’s awards were particularly competitive, with 668 product entries from 162 different companies at the outset. 357 of these went forward to consumer testing culminating in 4,452 test results from professional judges and Mother & Baby readers. Ellie Hughes, editor of Pregnancy & Birth magazine, confirmed that “never before has a new brand won three awards in their first year”.
Jonathan Gold, Managing Director, says, “We are particularly delighted to have been recognized by so many mothers and the judging panel for innovation, quality and value. The awards represent the culmination of a very busy new product development programme for the brand and a great first year for Brother Max. Look out for even bigger and better things during 2009.’’
Jessica Milln from Mother & Baby magazine commented that: “The record number of entries received this year meant that just making it onto the final awards shortlist was a much greater achievement than ever before. Actually winning any award is a genuine recognition from consumers.”
about Brother Max
Brother Max Limited is an award-winning baby products company that creates high value, innovative products for children from birth to 5 years old.
The company operates the whole new product development process from concept generation and product design through engineering and manufacturing, to sales, marketing and distribution.
Brother Max is the only range in Europe to combine a premium brand with a multi- category range, while containing no ‘me-too’ products in its 16-strong range. UK customers include Boots, Mothercare, Sainsbury’s and Babies’R’Us, plus 900 independent retailers.
To make everyday tasks simpler and less time consuming by providing parents and their little ones with easy to use, high quality, well designed products, along the way creating the most innovative baby and toddler brand in the world.
Jonathan Gold started work on the product and brand ideas that were to become Brother Max in 2005. The company was established in October 2006, and launched its first four products in the UK in January 2008. February saw Brother Max launch in Ireland, while March saw another two products launched at the Harrogate Nursery Fair. Launches in Belgium and the Netherlands followed in May 2008, then a further two products in August. Recognition swiftly followed with the Dutch Baby Wereld Award (October) and three Mother & Baby Awards including the Gold Award for Most Innovative Product (November).
our point of difference
Three little words - simple clever ideas.
simple - because our products are ergonomically designed to make them easy to use.
clever - because we base our designs on parental insights; our products are "designed by parents for parents".
ideas - because we're innovation-driven; always on the look-out for parenting challenges which require unique, high quality, reliable solutions.
Product information: please visit http://www.brothermax.com/products_list.aspx to see Brother Max products at work
Media information: for more information, pack images, web movies, interviews with Jonathan Gold and customer testimonials, please contact:
Rachelle Michaels, Counterpoint Public Relations
Tel: 07792 299376 Email: email@example.com
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