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Customer selection, campaign planning, analysis and reporting tools to be deployed throughout Europe for better customer insight and more effective marketing

Bristol, UK - 3 December 2008 – smartFOCUS, the international multi-channel marketing software company today announces that Sony has selected its software as part of an EU-wide program to improve customer understanding, make better use of customer data and improve its customer relationship management (CRM) capability.

Sony, the world’s leading digital entertainment company, has purchased smartMARKETER for analysis, campaign management and reporting. The first phase of the implementation will see the system deployed across the UK, France, The Netherlands, Poland and Italy, with 36 countries across Europe to follow.

smartFOCUS will provide the ability to analyse customer data from multiple sources and gain a 360 degree view of customer intelligence. This will allow Sony to segment customers in order to target CRM campaigns at selected groups and analyse the effectiveness of these campaigns. At a local level, smartFOCUS solutions will enable countries to drive their own local marketing activities using local knowledge with local messaging and specific initiatives.

Christian Luecke, General Manager Consumer Marketing TV & Online Marketing for Sony Europe said: “We were particularly impressed by smartFOCUS’s approach to customer management and by the ease-of-use of the software. We also needed a system that would be compatible with and accept data from many sources.”

smartFOCUS CEO Chris Underhill said: “Sony understands the benefit of supporting customers by providing the relevant information to the customer through the right channel in order to maximise customer engagement. The customer is central to many successful organisations’ business strategies. Sony will now gain detailed insight into customer groups and customer life stages. The improved targeting and a better understanding of campaign performance is sure to help Sony remain a worldwide leader in its sector.”


About Sony

Sony manufactures audio, video, communications and information technology products for the global consumer and professional markets. With its music, pictures, game and online businesses, Sony is uniquely positioned to be one of the world’s leading digital entertainment brands. Sony recorded consolidated global annual sales of EUR 55.44 billion (yen 8,871 billion) for the fiscal year ended March 31, 2008, based on an average market exchange rate for the same period of yen 160.0 to the EUR. It employs approximately 180,500 people worldwide.

In Europe, the Sony Group recorded consolidated annual sales of EUR 12.73 billion (yen 2,328 billion) for the fiscal year ended March 31, 2008. Sony Europe, headquartered at the Sony Center am Potsdamer Platz in Berlin, is responsible for the company's European electronics business and registered consolidated sales of EUR 9.55 billion for the same period.

For more information on Sony Europe, please visit and

About smartFOCUS Group plc

smartFOCUS (LSE:STF) is a leading international marketing software company that empowers marketers with the intelligence to drive high performance multi channel campaigns and more valuable customer relationships. Its Intelligent Marketing solutions integrate off-line and on-line data, analysis, campaign and performance management to deliver better targeted more timely and relevant communications that increase campaign conversion rates and improve customer’s insight.

smartFOCUS has over 400 customers and partners worldwide using its marketing software including AAA, Abn Amro, ASOS, Centerparcs, EMI, Fig Leaves, Harrods, Hilton International, NSPCC, Societe Generale and QVC.

smartFOCUS is headquartered in the UK, with operations in the US, continental Europe and Asia Pacific.

For further information please contact:
Melanie Antonucci / Ellie Turner
Prompt Communications on behalf of smartFOCUS
Tel: +44 (0)20 8996 1647

Claire Thatcher, Marketing Manager, smartFOCUS
Tel: +44 (0)117 943 5800

This press release was distributed by ResponseSource Press Release Wire on behalf of Prompt Communications Ltd in the following categories: Entertainment & Arts, Leisure & Hobbies, Consumer Technology, Media & Marketing, Computing & Telecoms, for more information visit