21st century men know breast is best - as attitudes towards breastfeeding change since the 90s -
Men’s attitudes towards breastfeeding have positively evolved over the last 15 years, according to a new survey commissioned by Kamillosan, the mother and baby skin care brand trusted by mums and midwives alike for 75 years.
The 21st century man proves to be much more relaxed towards breastfeeding with 72% of mums claiming their partner is happy for them to breastfeed both at home and in public. The survey shows a significant change in attitude when compared to a survey conducted by Royal College of Midwives (RCM) in 1993 which revealed that 50% of men thought women should not breastfeed in a public place.
The RCM survey also showed an alarming 14% of men felt that breastfeeding was embarrassing compared to only 3% of today’s women reporting that their partner is uncomfortable about them breastfeeding in front of friends and family.
The poll of 1,859 mums conducted by Kamillosan set out to reveal what they felt their partner’s attitudes were towards breastfeeding and to establish whether men’s views have changed over the past 15 years.
14% of mums claimed their partners were happy for them to breastfeed at home but not in public. While 10% of mums revealed that they actually bottle as well as breastfeed so their partner can get involved, surprisingly 2% claimed their partner doesn’t agree with them breastfeeding.
Lucy Symons, spokeswoman for Kamillosan and registered doula, says: ‘If new mums who choose to breastfeed receive support from their partners then, in my experience, they are much more likely to breastfeed their baby for longer, giving themselves long lasting health benefits and their children the best possible start in life.’
‘Breastfeeding isn’t easy, so mums need all the physical and emotional support they can get especially in the early days. If a partner is embarrassed about them breastfeeding in public or in front of his family or friends then it can really knock mum’s confidence and she is much more likely to continue and opt for bottle feeding instead.’
‘It’s great to see that over the last 15 years men’s attitudes towards breastfeeding have changed with many now realising that it’s one of the most natural things in the world a mother can do.’
Kamillosan has been working towards raising awareness of attitudes towards breastfeeding in public by conducting research into breastfeeding friendly restaurants and baby changing rooms.
A poll was conducted amongst 100 eating establishments across the nation - from Italian, Spanish and Chinese restaurants to celebrity hotspots, cheap eateries, wine bars, country pubs and vegetarian restaurants. Seven per cent of those questioned said they placed an outright ban on breastfeeding in their establishments.
The UK baby changing room inspection took place to help raise awareness of the importance of providing adequate changing and feeding facilities for mums and their babies. Baby Changing facilities at ten major shopping centres were visited between 26th April and 4th May 2008. As well as general cleanliness, the baby changing rooms were assessed on how easy they were to locate, the amount of space available to accommodate a pushchair and bags of shopping, plus other facilities such as designated breastfeeding areas and necessities such as hot water, soap and towels.
Kamillosan Chamomile Ointment costs £4.95 for 50g and is available from major Boots stores, ASDA, Tesco and leading independent pharmacies. For more information and the latest news from Kamillosan log onto the newly revamped website www.kamillosan.co.uk
Notes to editors
Kamillosan Chamomile Ointment wins Highly Commended Award
An independent trial of breast treatments awarded Kamillosan Chamomile Ointment a TIPS® Highly Commended Award.
The TIPS Award Scheme carries out independent market research into products within the baby and toddler market. The products are tested by highly motivated parent testers who sign up voluntarily.
All skincare products, tested by a panel of independent TIPS parent testers, must comply with strict criteria to contain none of the following: Sodium Lauryl Sulphate (SLS), Sodium Laureth Sulphate (SLES), propylene glycol, parabens or triclosan.
The various TIPS Award categories include: nursing bras, TENS machines, baby wipes, skin care products, breast pads and breast treatments. The latter category is where Kamillosan was judged.
For more information or product photography, please contact:
Amy Franklin – email@example.com / 020 7202 8520
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