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“Why print a magazine and post it for £1.50 per item when it can be put online and emailed for 20 pence?”

LONDON, Eng. – December 4th, 2008 – Digital e-publishing solutions provider Zmags today announced that putting publications online can cut costs by an average of 82%.

By scrutinising the cost-base of publications across a wide range of industries within Europe, Zmags found that commodity cost inflation and subsequent deflation has severely destabilised the publishing industry, making it increasingly difficult for publishers to control their costs.

The company cites a variety of destabilising factors such as raw pulp inflation (up 24% in two years), coated magazine paper inflation (8% in 2008), ink prices rises (up to 40% inflation depending on the ink mix) and increased transport costs due to oil price fluctuations. For mail order companies and subscription titles, these cost rises have been made worse by Royal Mail’s price increases in April 2008.

Zmags estimates that putting a publication online (using page turning software) offers a stable price solution whilst simultaneously cutting costs by up to 82% due to the elimination of paper, ink, postage and transport as well as additional extras such as metal staples.

The company says that the business model for many publishers could be dramatically enhanced by putting a single publication online at a cost of £400 per publication (unlimited usage numbers). Furthermore, Zmags calculates that by emailing the publication to customers, the price savings are even greater.

“Why print a magazine and post it for £1.50 per item when it can be put online and emailed for 20 pence?” said Jens Karstoft, CEO of Zmags. “Publishers are being hit on all sides by severe inflationary forces on the one hand and deflationary instability on the other. Add a Europe-wide recession into the mix and it’s clear that many publishers will go to the wall. E-publishing can be the industry’s saviour.”

Zmags launches Publicator 3.0

Zmags has just launched Zmags Publicator™ 3.0, the most advanced e-publishing solution in the world. Zmags Publicator is a completely hosted, self-service solution and users can create digital publications in just 5 minutes. Simply open an existing PDF file, point Zmags Publicator to the file, and follow the on-screen instructions. To sign up for a free trial, visit

About Zmags

Zmags provides feature-rich, self-service digital publishing software for transforming traditional print media and PDF files into appealing interactive versions that capture readers’ attention. With Worldwide headquarters in Denmark and satellite offices in London and Boston, Zmags’ web-based publishing platform allows webmasters and marketers to easily create interactive digital magazines, catalogues, and books. Thousands of companies in 35 countries rely on Zmags to help lower publishing costs, increase readership and boost online sales. Visit

Press Room:

For photos, press releases and a stunning product demonstration please go to:

Version 3.0 product demonstration direct link:

For further information, contact:

Jez Walters
Zmags (UK)
Tel: 07931 381209

This press release was distributed by ResponseSource Press Release Wire on behalf of Zmags in the following categories: Consumer Technology, Business & Finance, Media & Marketing, Retail & Fashion, Computing & Telecoms, for more information visit