500 million people worldwide, more than 10 percent of the world’s population have a hearing loss and the number is expected to increase to 700 million by the year 2015
Mischa Barton, Billy Idol and Maggie Gyllenhaal are the latest celebrities to be photographed by musician Bryan Adams for the Hear the World campaign, an initiative set up to raise awareness about the issue of hearing loss.
As official photographer for the campaign, Mr. Adams has photographed a number of celebrities including Rod Stewart, Mick Jagger, Amy Winehouse, Dionne Warwick, Joss Stone and Annie Lennox. Each individual is captured holding the Hear the World pose, with a hand behind one ear, symbolising conscious hearing.
While hearing loss is one of the world’s most preventable disabilities, it is also one of the most common. 500 million people worldwide, more than 10 percent of the world’s population have a hearing loss and the number is expected to increase to 700 million by the year 2015.
In the U.K. a staggering 1 in 7 people experience some degree of hearing loss and studies have shown that a hearing disability can have a significant negative effect on a person’s social, emotional and physical wellbeing.
Hear the World is a non profit initiative launched by hearing device manufacturer Phonak in 2006. The campaign educates the public about the importance of protecting their hearing, the social and emotional implications of hearing loss and the available solutions for those with hearing loss.
Many of the images have appeared in the Hear the World magazine, a quarterly lifestyle publication that is devoted to the culture of hearing. Focusing on hearing and sound, the magazine covers a broad range of topics, from music, to art, nature, and everything else that makes life more beautiful.
Readers can order a free copy or subscribe to Hear the World magazine by visiting www.hear-the-world.com. Net proceeds of the magazine benefit the Hear the World Foundation that supports charitable organisations and projects focused on helping people with hearing loss.
Issued by: Pegasus Public Relations
On behalf of: Phonak (Hear the World)
Press enquiries: David Greenwood (01903) 821550
Notes to Editor:
• Celebrity photography available upon request
• All photography taken by and credited to “Photo: Bryan Adams for Phonak”
• For further information visit www.hear-the-world.com
The Hear the World celebrity ambassadors include:
Mick Jagger - Jerry Hall - Common
Rod Stewart - Joss Stone - Dave Stewart
Amy Winehouse - Dionne Warwick - Franke Potente
Kelly Osbourne - Plácido Domingo - Harry Belafonte
Lindsay Lohan - Moby - Chad Kroeger
Annie Lennox - Smokey Robinson - Diane Kruger
Michael Bublé - Bobby McFerrin
About Hear the World
Hear the World is a global initiative by hearing device manufacturer Phonak created to raise awareness about the importance of hearing. The initiative calls attention to the social and emotional impact of hearing loss and addresses prevention of and solutions to a problem that affects more than 10% of the world’s population. In the context of the Hear the World initiative, Phonak has established the non-profit Hear the World Foundation to improve the quality of life of people with hearing loss through financial and technical assistance. The foundation is committed to the prevention of hearing loss as well as the support of people with hearing loss and their families.
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