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it’s important to recognise the part these groups play in the education of our children

Online voting is now open for a new award scheme that uniquely celebrates the best activities for school children in the UK.

The What’s On 4 School Kids awards, sponsored by the organic food company Whole Earth’s New Kids' Breakfast Cereals, follow in the footsteps of the What’s On 4 Little Ones awards now in their 3rd year.

And parents and children can now visit the award-winning web directory at and vote for their favourite activity for primary school children.

The awards covering 3 different categories: Best National Activity, Best Local Activity and Most Outstanding Activity or Class Leader.

Every activity in the UK has the chance to be nominated and voted for, making the awards a true representation of how parents and children feel towards the activities available.

The Best National Activity award is voted for online with the other two awards judged by an independent panel of parents and children. All the winners will be announced in February 2009.

What’s On 4 School Kids founder, Sam Willoughby, said: “We wanted to give parents a chance to say thank you to the many class teachers and activity organisers across the UK. Thousands and thousands of children attend groups across the UK every day and the nominations have clearly spelt out how much children gain from them.”

Voting is well underway with over 400 votes cast already, and parents and children have until end of January 2008 to ensure their favourite wins.

Whole Earth’s Brand Manager, Sophie Catton, said, “Whole Earth Foods are committed to raising standards in the quality of food for families and thereby offering them the best start in life. We are proud to support these awards as keeping active and eating natural and organic foods is key to living a healthier life and that’s what Whole Earth is all about.”

Mala Henry, of La Jolie Ronde and current award nominee, said: "La Jolie Ronde are absolutely delighted to have been nominated for this Award especially because it is parents who have nominated us. We have been teaching language learning to primary aged children for over 25 years with the belief that learning another language comes easy to the very young as they have a keen ear and are extremely receptive. Our aim has always been to encourage this age group to gain a love of languages so they want to continue their studies at secondary school”.

Sam, who won the Practical Parenting magazine’s Business Parent of the Year 2007 award for inspirational mums, added: "I'm so excited about our first What’s On 4 School Kids Awards, it’s important to recognise the part these groups play in the education of our children.”


For further information on the What’s On 4 School Kids 2009 award scheme, please contact Zena Scott on 05602 141440 or

Notes to Editors:

1. The website launched in March 2008 and is one of three websites owned by award-winning company What’s On 4 Ltd. The site provides details of hundreds of classes and activities for 5-12 year olds, all in local, themed, easy to navigate listings. Currently the site receives 7,000 visitors a month, with more activities being added on a daily basis.

2. The Whole Earth story began in 1967 when Craig Sams and his brother Gregory opened Seed, a pioneering vegetarian and organic restaurant in Paddington, London.

As demand for this food increased, they created a new company, Whole Earth, to pioneer the production of organic foods with great taste to a wider market.

Whole Earth is a range of organic and natural products including cereals, peanut butter and sparkling drinks.
For more information on Whole Earth, please contact Sophia Catton at Whole Earth Tel: 01428 685100 Email: Web:

Whole Earth has just produced its new kid’s cereals, there are 2 tasty varieties:

- Honey Oaty Pillows. Delicous and super crunchy, packed with wholegrain oats.
- Tasty Cocoa Bears. Deliciously chocolately with multigrain goodness.

Both products are organic, contain no artificial additives, preservatives, colours or flavours. Available in Waitrose.
For a limited time Whole Earth are offering everyone a free gardeners kit, simply collect 3 coupons from each cereal pack and send away for the free kit.

4. The winners can use the WO4SK 2009 awards logo on their website and other marketing material and they will each received an awards certificate.

This press release was distributed by ResponseSource Press Release Wire on behalf of in the following categories: Children & Teenagers, Leisure & Hobbies, Sport, Education & Human Resources, for more information visit