Now Tier 1 Carriers Can Extend Every Application to Every Subscriber for Increased Revenue
AppTrigger, Inc., the leading provider of telecom application connectivity solutions, today announced the release of the Ignite™ Application Session Controller (ASC) version 10.0 unleashing its ASC ServiceExtender capabilities. Tier 1 Service Providers can now turn to the ASC ServiceExtender as a solution to preserve their investment in existing revenue producing voice services by extending them to NGN/IMS build outs while also enabling Next Gen applications the ability to leverage the large subscriber base within their legacy networks.
The ASC ServiceExtender provides benefits for both “old to new” as well as “new to old” application extension. Service Providers looking to extend existing applications to their NGN/IMS build outs will eliminate the need to re-write or re-purchase applications, see increased revenue from existing applications and enable proven, solid voice services for NGN/IMS use. For those with the goal of successfully introducing new NGN applications to the market, ServiceExtender reduces the investment risk of new applications by leveraging the existing legacy subscriber base. This provides an opportunity to accelerate the profitability of new applications while also providing a clear, easy transition to NGN/IMS for legacy subscribers.
“Every Tier 1 Service Provider embarking on NGN/IMS transformation brings with them a large existing revenue generating subscriber base; but are challenged to fully monetise their legacy applications into the IP footprint and vice versa,” said Brian Partridge, Director, Enabling Technologies for Yankee Group. “The ability to bring revenue producing legacy applications forward to NGN/IMS and vice versa is becoming a critical component of the NGN business case.”
The benefits of the ServiceExtender solution are a result of the ASC’s unique ability to provide an innovative combination of signalling and application inter-working capabilities along with key media functionality. Specific to the ServiceExtender is a user friendly scripting toolkit which enables the Service Provider the ability to adapt the product based on their specific application, vendor and hardware needs. The simplicity behind the ServiceExtender is preferred by Service Providers over more proprietary vendor specific models which can be cumbersome, costly and time consuming.
The ASC ServiceExtender provides:
• Flexibility: Service Providers retain control of their applications versus a more vendor dependent model
• Simplicity: Easy to manage and adapt via toolkit versus complex, proprietary solutions
• Cost Savings: Greater savings in both CAPEX & OPEX as opposed to traditional stove piped solutions
“The ASC ServiceExtender solution represents an innovative approach to extend application reach and achieve higher ARPU through the ability to route, broker, and deliver the requisite functionality to link application servers and legacy applications. These innovative capabilities provide the Service Provider with the means to maximize the potential within their existing and new NGN applications and networks, protect their legacy investments and prepare to embrace the future” said Chris Todd, President and CEO of AppTrigger.
AppTrigger’s Ignite ASC – ServiceExtender solution is available today. To learn more about the Ignite™ ASC ServiceExtender solution, you can view a brief solutions video at http://www.youtube.com/watch?v=e1p8IVgTV9k.
About AppTrigger, Inc.
With deployments worldwide, AppTrigger is dynamically changing the telecom application delivery marketplace by empowering its customers to insulate their revenue-producing applications from the challenges of the ever evolving fixed-line, mobile, and IP networks. AppTrigger’s Application Session Controller provides a purpose built unique combination of media, signaling, call control, and a family of APIs for multi-network, converged application deployments. In an environment of ongoing network evolution, AppTrigger delivers time to market advantages, reduces application deployment costs, and provides feature transparency across disparate networks. For more information, please visit www.apptrigger.com.
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