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Please find attached latest statistics on female masturbation from recent study undertaken by an independent company for Gossard Lingerie.

Full survey report and photography available upon request.
Please contact me for further information 0207 940 7170


Results of new survey on women’s attitudes and habits in relation to sex revealed

• 92% Of Women Are Regularly ‘Pleasing Themselves’ - More Than Ever Recorded Before

• What’s More, 66% Of These Women Are ‘Pleasing Themselves’ On Average Three Times A Week With London Women ‘Pleasing Themselves’ Four Times A Week

Factors such as ‘me’ time, embracing our sexuality and confidence to have personal pleasure are the reasons given by 21st century women for turning to masturbation in an independent sex survey, commissioned by leading UK lingerie brand Gossard.

The revealing survey gives in-depth insight into the evolving attitudes and habits of the UK’s women when it comes to sex either with partners or pleasing themselves*. The Gossard Big M Survey** confidentially canvassed over 1,000 UK women aged 18-30 with an extensive questionnaire geared to finding out all about their sexual attitudes, habits, fantasies and practices. The survey results clearly show how women’s attitudes and practices have changed over the decades – 92% of women admitting to pleasing themselves this year, compares with only 74% as surveyed in 1979 and 62% in 1953.***

Why the change of attitude? The 1990’s, saw women flexing their muscles in the boardroom, generally empowering themselves yet still trying to impress their men at work and at home. Now 21st century women are more confident and self-assured in all areas of their life including personal satisfaction.

Leading woman's coach, Jessica Chivers (, says
"It's no wonder more and more women are self-pleasuring when you look at how
liberated we've become in other areas of our lives and the shot of mood
boosting hormones orgasm gives us. One of the best things about pleasing
ourselves is that it gives us more confidence when we're intimate with our
partners - we communicate better and feel more satisfied which is good for

Gossard’s Marketing Manager, Clare Bloomfield, “At Gossard we are aware of how factors such as the empowerment of women and the evolution of female sexual power (Raunch Culture) have coincided with a huge media emphasis on the female body. Women now have the confidence to prioritize their personal needs both socially and in the work place. Our survey results demonstrate how women’s sexual behaviour has evolved in relation to this new role and environment.”

If you want to enter the Gossard Big M survey or find out more about Gossard go to

For more information, quotes and a full survey report contact:
Jess and Abby at Brandnation on 0207 9407170

* Full survey results and report available on request
***Undertaken on behalf of Gossard by independent online survey company
**** According to the book ‘How Big Is Big?’, Dr Zev Wanderer & Dr David Radell 1982

This press release was distributed by ResponseSource Press Release Wire on behalf of Brandnation Integrated Ltd in the following categories: Health, Leisure & Hobbies, Women's Interest & Beauty, Retail & Fashion, for more information visit