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When it comes to expressing our emotions six out of ten of us (59.8%) struggle because we fear rejection or embarrassment

New survey among British public finds that:

- 59.8% struggle to express emotions for fear of rejection or embarrassment
- 49% most regret not saying something they should
- 34% of women rely on ‘vibes’ to be asked out
- New message service launches to make communications more personal
- Celebrity singers give messages the X factor
- A new way to say I love you this Christmas

When it comes to expressing our emotions six out of ten of us (59.8%) struggle because we fear rejection or embarrassment according to a research survey announced today. In fact the research, published by Say It shows British adults find it hard to express all sorts of important emotions - with saying ‘it’s over’ the toughest message to deliver for men and women (35.2%). Full survey report, images and links available.

Millions could be missing out on the person of their dreams

The research also shows that men find it harder to ask someone out than women do. Perhaps that’s because 54% more men than women struggle to express their emotions through feeling awkward. In fact 44% more men (29.6%) than women struggle with this most vital of messages. But when they’ve plucked their courage up they would rather do it face-to-face with almost twice as many men (57.8%) as women picking this route. Women on the other hand prefer ‘telepathy’ – with their favourite option (34.1%) being to imply they like someone and hoping the other person gets the message and does the asking. If that doesn’t work, then women would resort to a text, with 42% more women (14.6%) than men asking someone out by text.

Susie Heath, a leading relationship and intimacy coach, say: “This inability to say what really matters because people feel awkward is a classic symptom of the clients I coach. I like the Say It service because it helps people to broach very emotional subjects in a very personal way. Whether we like it or not, sometimes we need an icebreaker -something to say how we feel for us.

“Just saying sorry will take the heat out of a situation but as Elton John sings, sometimes it seems to be the hardest word. With Say It there is now a really lovely way to express it. “

Women struggle to say something difficult or personal

When it comes to getting personal women seem to find it harder than men. In fact 25% more women than men find it hard to say I don’t like you (34.9%); 40% more women than men would say something difficult or personal by email (9.7%);24% more by text (10.5%) and twice as many would struggle to say something personal at all (5.9%).

The 18-24 age group struggle with starting and ending relationships, with 52% more than average (38.2%) finding it hard to ask someone out and 20% more than average (42%) struggling to say it’s over.

No regrets please we’re British

While one in five (20.1%) would most regret saying something really badly, just on half of adults (49%) would most regret not saying what they wanted to someone they care about.

New Say It message service could have the answer

The research highlights the need for an innovative new message service that launched today. Called the online service allows people to express their emotions in style by sending personalized messages sung by stars of pop, TV and stage via email, a mobile phone or facebook. What’s really special about these messages is that they can include the name of the recipient – as if it’s sung just for them – all for just £2.99 (99p without a name added). The Say It roster of great voices includes: Ben Mills and Niki Evans of X Factor fame, Michelle McManus the winner of Pop Idol and Tommy Blaize the voice of Strictly Come Dancing as well as stars of several west end musicals.

It’s good to talk but how do we Say It?

Joe Glasman, founder of Say It comments: “This research shows that the British have some real barriers to expressing their emotions. Despite wanting to speak our hearts and minds in person, we Brits have an intrinsic fear of embarrassment and rejection. Our inhibitions stop us in our tracks.

“This was the main reason I created the Say It service. It will enable people of all ages to express very personal emotions. Whether it is I love you, Happy Birthday, good luck, I miss you or even that it’s over, we have a message that will help.”

Say Merry Christmas with a wow factor

Those of us looking for a new way to say Happy Christmas will find two songs that are just the job. One is in the style of Elvis by Dean Collinson – Pharaoh in the hit musical Joseph – and the other is a clever play on a Christmas carol for a more romantic touch. And there is a special launch discount for the Christmas messages with 20% off any Christmas messages purchased before December 14, 2008.


About Say It

The Say It service allows you to tell the people in your life how you feel by sending unique songs and messages, which use their names, to their mobile, email or facebook page.

Whether, it’s I love you, I fancy you, happy birthday or I don’t want to go out with you again, Say It’s stars say it for you in style. In fact, it’s like they are singing each message just for you.

These aren’t some tinny ringtones. They have all the production quality of a hit record and are sung by talented professionals including: two singers with #1 records; a Mobo award winner; the singing star of Strictly Come Dancing; two X Factor finalists; a dance-floor diva; the lead singer in a hot Indie band; the winner of Pop Idol and stars of the hit musicals Joseph, Blood Brothers and Dirty Dancing. Say It messages retail from just 99p and can be purchased from

Please contact:

Keren Burney
for Onva Consulting
01730 894123
07876 780065

Emily Dawson,
Onva Consulting Ltd
07847 464393

This press release was distributed by ResponseSource Press Release Wire on behalf of Onva Consulting in the following categories: Consumer Technology, for more information visit