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One of the new Kellogg's Bran Flakes ads

Super fit, super ripped Olympic cyclist Chris Hoy is bringing his brawn to the bran by working with Kellogg’s Bran Flakes to promote men’s health.

The sexy Scot will be gracing breakfast tables across the nation encouraging men to eat a healthier breakfast and ultimately improve their physique. Men could do far worse than use Hoy’s muscle toned body as a template for success!

Kellogg’s believes Bran Flakes can become the ‘Special K for men’ thanks to its great taste and whole body health benefits.

Hoy, the most successful male cyclist in Olympic history, became a household name after winning three gold medals in Beijing in 2008. Kellogg’s believes his knowledge and experience of eating healthy and training regularly can help turn the UK’s out-of-shape men into sculptured Bran Flakes beauties.

Chiselled Chris will appear in some cheeky new Bran Flakes ads which poke fun at the breakfast eats of Europeans. These adverts will be hitting national press and gym locker rooms later this month.

Also look out for Chris Hoy on boxes of Bran Flakes and in the new TV adverts from January 2009.


For more information please contact Gareth Lucy at Kellogg's on 0161 869 5083 or email

This press release was distributed by ResponseSource Press Release Wire on behalf of Kellogg's in the following categories: Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Sport, Food & Drink, Media & Marketing, for more information visit