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Researchers at Cardiff University have discovered a very cordial way of alleviating the common cold and flu symptoms this winter

New research conducted by the Common Cold Centre, based at Cardiff University’s Bioscience department, has found that taking a hot drink of a blackcurrant-based fruit cordial when suffering from the common cold can “provide immediate and sustained relief from symptoms of runny nose, cough, sneezing, sore throat, chilliness and tiredness.” 1

The director of The Common Cold Centre Professor Ronald Eccles has new advice for those suffering the effects of a cold, or wishing to ensure they have a properly stocked medicine cabinet this winter,

“With temperatures falling and Christmas just round the corner, cold viruses love this time of year. Having a bottle of fruit cordial in the cupboard and making a hot drink could help fight off the symptoms of festive cold and flu. The big advantage of this type of treatment is that it is cheap as well as safe and effective.”

Published in the December 2008 edition of the clinical journal Rhinology, the research compared the effects a blackcurrant & apple cordial drink had on the symptoms exhibited by 30 test patients when served hot, and at room temperature.

One of the country’s foremost blackcurrant cordial producers Pixley Berries has welcomed the news and reports a striking rise in sales since this new medical advice was announced last week. Said the company’s Managing Director Edward Thompson:

“The response to this research has been overwhelming. Last week we recorded the highest ever sales of our Blackcurrant cordial. We are looking forward to an icy cold winter, as our blackcurrant bushes need a long period of dormancy if they are to produce good quantities of fruit the following year. But icy winds also require old fashioned hot drinks, best with an alcoholic inclusion. Hot Pixley Toddies made with Blackcurrant and Rum are a favourite.”

The Herefordshire-based company is expecting interest in their cordials to remain high as this research represents the FIRST TIME EVER such a scientific study has examined the “the benefit of a hot drink for treating cold and flu symptoms”, as Professor Eccles described in his research. The scientist is urging people suffering from colds and flu to have a hot cordial to help them reduce the symptoms.

One perfect antidote to the cold winds and runny nose is the Pixley Toddy. One part rum to one part Pixley Blackcurrant cordial to five parts of hot water, this is the perfect alternative to a hot toddy or hot lemon drink.

Notes to the Editor:

• 1. Published in the December 2008 edition of the clinical journal Rhinology.

• The Common Cold Centre is the world’s only centre dedicated to researching and testing new medicines for treatment of the symptoms of flu and the common cold. It is based in Cardiff University’s School of Biosciences and celebrates its 20th anniversary this year.

• Pixley Berries blackcurrant based cordials are made with 60%+ not-from-concentrate real fruit juice and contain absolutely no preservatives, additives nor artificial flavourings. The range includes Blackcurrant, Blackcurrant & Raspberry, Blackcurrant and Cox’s Apple are in Waitrose stores for £2.39 for December 08 (RRP £2.99 per 50cl). Pixley Berries is also available in fine food shops and delicatessens. More information can be found at www.pixleyberries.co.uk

• Cardiff University's Common Cold Centre does not endorse any blackcurrant cordial brand/producer.

AJ (Anna Jane) Sharp
R&R Teamwork
Tel: 0207 384 1333
Mob: 07534901816
Fax: 0207 384 0335
www.randr.co.uk
annajane@randr.co.uk

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