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Purelight XD wand (hi res jpeg)

Purelight XD protects from viral outbreaks such as Norovirus

Dec 17th 2008 - Earlier in 2008 almost 200,000 people a week were being struck down with the norovirus. This week the winter vomiting virus was back, closing hospital wards and causing pre-Christmas misery to families.

A new product called Purelight XD harnesses the anti-microbial properties of Ultra Violet -C light, used since the 1930's to kill germs, in a portable and safe product that can destroy norovirus. As the virus is exposed to the UV-C irradiation, its DNA breaks down, eliminating them without chemicals or chemical residue. Dubbed the “magic wand” due to its shape, the Purelight XD could be the key to winning the battle of the superbugs.

Although invisible to the human eye, UV-C can kill most of the germs and viruses responsible for causing disease. For noroviruses, exposure for no more than twenty seconds to UV-C light will result in 99.9 percent sterilization.

“Areas like doors and handles carry viruses about 40 percent of the time, and the bugs will survive in a room for a day or more after a sick person has left, waiting to be picked up by someone else," said Andy Felton, Director, PureLightUK. “This is why it is so important to maintain a basic, constant level of hygiene. It may not be possible to clean every day, but a quick sweep with the Purelight XD can destroy the bugs.”


Notes for Editors:

About Noroviruses
Noroviruses or "winter vomiting viruses" are a group of viruses that are the UK’s most common cause of gastroenteritis (stomach bug).

The virus is able to survive in the environment for many days and is easily transmitted by contact with an infected person; by consuming contaminated food or water or by contact with contaminated surfaces or objects.

In the event of an outbreak of a norovirus the implementation of good, basic hygiene measures, such as thorough hand washing before and after contact, and disinfecting contaminated areas is recommended. Common outbreaks in semi-closed environments such as hospitals, and care homes are currently only shortened when control measures are implemented quickly, such as closing wards to new admissions within four days of the beginning of the outbreak and implementing strict hygiene measures.

It is estimated that norovirus affects between 600,000 and a million people in the UK each year. It affects people of all ages; the symptoms of infection will start with the sudden onset of nausea followed by projectile vomiting and watery diarrhoea, raised temperature, headaches and aching limbs. Most people make a full recovery within one to two days.

About PurelightUK

Purelight UV-Light products use 100% chemical-free UV-C sterilization to sanitize objects and surfaces. Ultraviolet germicidal irradiation protects against bacteria & viruses including noroviruses, SARS, clostridium.difficile, anthrax, avian bird flu, and Foot and Mouth disease - guaranteeing a 99.9% kill rate of bacteria & viruses, plus it will eradicate dust mites & bed bugs.
There are unlimited potential uses for Purelight in hospitals, clinics, hotels, restaurants and homes.


For further information about Purelight please contact:

Gary Marshall
XL Communications
Tel 077 3322 4654

This press release was distributed by ResponseSource Press Release Wire on behalf of XL Communications in the following categories: Men's Interest, Health, Women's Interest & Beauty, Food & Drink, Medical & Pharmaceutical, for more information visit