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Expect to see it on shelves imminently..

Just in time for Christmas, ‘Start Ya Bastard’ engine starter has hit UK shores and promises to be a big seller for Australian company Nulon, whose distribution companies have already been inundated with orders.

‘Start Ya Bastard’ engine starter has arrived in the UK from Australia and looks set to become the last-minute stocking filler of Christmas 2008, having previously been featured by Jeremy Clarkson on BBC’s Top Gear when still only available Down Under.

Nulon, one of Australia’s leading motor oil and lubricant companies are the brains behind the product, which even journalists have expressed an interest in purely based on the name.

The engine starter, which can be found at promises to help UK motorists beat winter breakdowns and long waits for recovery and will be available from all good stockists. The engine starter works on most vehicles, including motorcycles, agricultural vehicles, lawnmowers and even chainsaws.

William Findlay, CEO of Nulon UK Ltd is delighted with the initial feedback and said,

“We have received many emails from people extremely excited about the launch, asking where they can buy the product. All we can say at this time whilst our distributors are in talks is that it will be commercially available in time for Christmas.”

Nulon were keen to move into the UK market as they felt that it was not being serviced adequately by current market operators and saw the vehicle market in the UK as a dynamic industry that they had a lot to offer.

Images of the ‘Start Ya Bastard’ branded crates arriving in the UK are available if you are looking for a funny visual piece.

LINK – and


For further information, or to arrange for samples to be sent to your offices, please get in touch with Rich Leigh, 10 Yetis Public Relations Agency on 01452 348 211 or with


Start Ya Bastard will retail for £4.99 in all good retail and trade outlets

’Start Ya Bastard’ promotes easy starting of all diesel and petrol engines (both 2 and 4 stroke). Nulon's SYB high potency, highly concentrated, highly flammable formulation is designed to instantly fire-up difficult-to-start engines.

Nulon Ltd is a family owned business based in Sydney, Australia

Nulon have over 70 high performance vehicle products on the market to both trade and retail consumers

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