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Pet Pooches To Be Pampered This Christmas Despite 'Paw' Families

Pet owners will spend more this Christmas on their precious pooches than they will on their relatives, a survey has revealed.

The poll, which quizzed 2,000 shoppers on how they plan to save money over the festive season, revealed that a whopping 87 per cent of people would prefer to spend their last pennies on presents for their pets rather than aunts, uncles and cousins.

Furry companions have risen up the gift pecking order, despite the widespread introduction of tighter Christmas spending rules - such as only buying gifts for the children of family and friends.

The survey, carried out by top brand discount retailer The Big Discount Store, found that the most popular pet gifts for 2008 were novelty accessories such as Santa cloaks and snuggle robes together with Christmas sweaters and diamante leads.

“Sales of Christmas pet accessories have shot through the roof this year, with figures up by 82 per cent on 2007. It shows that we really are a nation of animal obsessed lovers,” said Clare Thomson, marketing and merchandising manager at The Big Discount Store.

The survey revealed that those without pets are also set to significantly cut their Christmas budgets this year, with 64 per cent of people admitting they will boot many relatives from their gift lists.

Milkmen and postmen are also to take a knocking, after the survey revealed that 55 per cent of people will be scrapping the servicemen from their lists

Work colleagues closely follow in third place; with 32 per cent of people saying that the annual ‘secret Santa’ event will not be taking place in UK workplaces this year.

Thomson added, “Shoppers are starting to take a grip on festive spending which in recent years has often spiralled out of control.
“Family and friends look set to miss out this Christmas as people budget. If pre-Christmas sales are anything to go by then cats really have got the cream.”


Media Contact:

Jane Carroll or Kirsty Hogarth at Peppermint PR
Tel: 0161 941 4252 Email: or

Note to editors:

• polled 2,000 people online between 1 October and 2 November 2008.
• Samples and high resolution lifestyle images are available upon request.
• The Big Discount Store operates 17 stores in the Midlands and North of England. The chain was founded in 1981 and recently launched its website –
• The Big Discount Store stocks:
• Men’s, Women’s and Kid’s fashion
• Sportswear
• Footwear
• Home and Living
• Toys and Games
• Electrics.

This press release was distributed by ResponseSource Press Release Wire on behalf of Peppermint Soda in the following categories: Children & Teenagers, Farming & Animals, Retail & Fashion, for more information visit