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The data centre debate has moved beyond Green

London, 18 December 2008 – Announcing the 5th Annual Data Centres Europe 2009 (DCE09) taking place 22-23 April, consulting firm BroadGroup has identified Enterprises as the most important issue for the year ahead.

The annual conference will in 2009 focus on four critical issues for data centres: how to ensure highly efficient tactics and strategies for IT delivery in the near and longer term; pricing, SLAs, and benchmarking third party outsourcing as the next wave of enterprise outsourcing accelerates with the economic downturn; the impact of horizon services, SAAS and Cloud Computing; and leveraging the latest energy technologies, carbon reduction and super cooling.

Reflecting the focus of the event, the conference will this year take place at the newly opened America Square Conference Centre in the City of London and will bring together enterprises, data centres and companies engaged in the data centre sector. BroadGroup has also announced an innovative pricing scheme for the first 100 tickets giving a Star Offer of GBP399.00* for the entire DCE09 Passport plus the Awards Ceremony and Dinner.

“The data centre debate has moved beyond Green, which, although still critical, is more accepted now as re-engineering to deliver maximum efficiency and the selection of the most productive solutions,” commented Nicola Hayes, vice president at BroadGroup. “Both our own surveys and those cited by industry players suggest that in Europe now, attention and focus is on enterprises and outsourcing to third party data centres. In what will be a momentous year ahead, we have dedicated this fifth annual forum to discuss their key challenges – and opportunities. We will be hearing from some of the leading CIOs across the European region, drawing lessons from the North America experience, and creating frameworks for enterprises to rationalise their most critical decisions in the months and year ahead.”

With extensive innovation in the programme, and the participation of companies across the EU, Data Centres Europe will sustain its reputation as the premier content driven event. DCE09 also plays host to the annual Awards ceremony for the sector which is closely aligned to this year’s theme. As a result, awards will be given to Best Corporate Facility, Best Managed Services Data Centre, Best Colocation Facility, Best Risk Mitigation Service Provider, Best Data Centre Environmental Policy, Best Regional European Data Centre, Best pan-European Service Provider, Best Data Centre Consolidation Programme, Best New Entrant into the Data Centre Market and a special Award for Outstanding Contribution to the Data Centre Sector. Nominations close at the end of January 2009.

BroadGroup’s recent finance and investment forum attended by the leadership of data centre operators, financiers and investors concluded that 2009 will continue to yield drivers for data centre businesses:

“What the forum revealed, is a sustained business model for data centres that can ride out the recession. Internet demand is not in decline, nor is the need to support online retail activity. Enterprises facing drastic cost restrictions also see outsourcing to third parties as a panacea for their IT management. As such data centres remain well placed to survive and grow. By 2010-11 many will represent significant investment opportunities,” commented Steve Wallage, managing director of BroadGroup Consulting.

The full programme and lead speakers will be announced in early January 2009. Speakers and Sponsors interested in participating should Contact BroadGroup

*Price subject to VAT at prevailing rate. 100 Scheme closes end January 2009.

This press release was distributed by ResponseSource Press Release Wire on behalf of BroadGroup in the following categories: Computing & Telecoms, for more information visit