helps people feel better about spending money on fashionable clothing
Eco-pioneer launches online fashion recycling hub: www.refashionable.com
Refashionable (www.refashionable.com), an online store for recycled clothing, footwear and accessories, helps people feel better about spending money on fashionable clothing and provides a great way to beat the credit crunch by releasing the cash in your closet. Refashionable’s customers can buy and sell good quality used items quickly and cheaply online, while donating some or all of the proceeds to charities of their choice.
The website is aimed at people who enjoy buying and wearing the latest fashions, and who may have a large collection of unwanted or unworn clothes at the end of each season. It is ideal for those who find their clothes too stylish for Ebay or car boot sales.
Refashionable is also an information hub that encourages garment recycling with videos on wardrobe customization, clothing care and repairing hints and tips; such as how to sew on buttons, mend holes, fix hems and embellish. Members will also be able to upload their own videos, share and show off their own skills to other users.
The idea is the brainchild of former footwear buyer Christine Walker who says: “There’s a huge amount of pollution and CO2 emissions caused by the production, and transport of clothing and footwear to the UK from other countries. The UK’s fashion carbon footprint is massive and buying organic or fair trade is not enough to counteract this. The Refashionable web site is a place where people can buy from a local source and also learn how to refashion the clothes they already own and help them last longer by caring for them properly. Consumers can also donate all or a portion of sales proceeds to any UK registered charity.
Notes to Editor
In a recent survey of over 100 people conducted by Refashionable.com
45% of those questioned buy send hand clothing either occasionally or often.
71% of those questioned recycle their clothing through a charity shop.
52% of those questioned believe 70- 100% of the clothing they dispose of is wearable.
75% of those questioned have unworn clothes in their wardrobes.
Only 2% of those questioned use their entire wardrobe regularly.
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