Skip navigation
Skip navigation
You are using an outdated browser. Please upgrade your browser.


- See if you can get slimmer this year with Shapemate – the only free online slimming tool


DIETING these days seems to make us lighter in the pocket as well as on the waistline.

Food, exercise, and online plans can cost slimmers the earth in their bid to get trim - however the experts at Special K have created a unique new solution with

Shapemate is a revolutionary new online tool for shape managers offering complete and personalized slimming and fitness plans – absolutely free.

Its intelligent format processes your personal information so advice and information is always appropriate to your needs e.g I am going on a beach holiday.

The site offers an online fitness trainer, Kellogg’s nutritionist advice, recipes, meal plans, a shopping list creator, targeted groups and live blogs - so shapemate effectively holds the hand of every individual member along the way.

A spokesperson from Special K said: “We have listened to what women want and need when watching their shape – whether it’s weight loss, feeling healthier or getting back on track after the excesses of Christmas.

“ will help weight managers achieve their goals and our ultimate aim is for members to establish a long term healthy lifestyle to keep the weight off and stay healthy.

“We know that getting slimmer is far easier with both emotional support and practical tools alongside realistic and expert guidance – Shapemate is about everyday shape management – not a quick fix.”

The website is the first of its kind with other shape management brands charging for online support. has also teamed up with to offer members £20 off any jeans order.

Sam Remer, fashion stylist and the founder of will also be offering fashion and style advice on the site.

Notes to Editors:

Shapemate was designed and built by interactive design house magneticNorth(mN)

For further information please contact Louise Davies, Assistant Communications Manager, at the Kellogg’s Press Office on 0161 869 2942 or e-mail:

This press release was distributed by ResponseSource Press Release Wire on behalf of Kellogg's in the following categories: Men's Interest, Health, Leisure & Hobbies, Women's Interest & Beauty, Sport, Food & Drink, Media & Marketing, for more information visit