Evans Cycles, the UK’s largest quality cycle retailer expect January will be a busy month in stores despite the credit crunch as more people turn to bikes to kick start their New Year’s resolutions. Bikes satisfy so many diverse needs it’s easy to see why sales are soaring this winter at Evans Cycles.
The list of why cycling is better is endless. By bike you’re more environmentally friendly, save time and money especially through the busy streets of the countries major cities. The governments three year £140 million cycling plan has already installed thousands of cycle paths and generated dedicated cycling towns – making cycling much safer in busy cities.
We all think of it as an alternative mode of transport but the workout you get from riding helps keep you fit without realising it. Enjoy the scenery of a quieter route to work rather than the stop start journey in the car and get to the office without paying out for fuel or a train ticket.
No gym fees
A decent bike, that won’t fall apart after a month of riding, will set you back about £300., while £30 gets you a comfortable, lightweight helmet that passes all relevant safety standards. Waterproof jackets with reflective strips that combine comfort, practicality and safety start from around £50. With winter gloves from around £20 you can have all the gear you need to get started for around £400. Users have a long-term transport and fitness aid rather than being tied down to a gym contract that won’t get used after April.
Endless fitness benefits
Cycling is low impact and will save your knees and shins from getting a pounding on a running machine. Cycling will burn off up to 400 calories on a 30 minute ride to work – increase the ride length or turn up the pace to burn even more!
“As most people’s lives get more hectic adding in an extra journey to the gym really eats into free time. Exercise with a bike and you’re getting fitter as soon as you leave the front door.” Explains Evans Cycles fitness advisor Claire Beaumont.
“For a fat burn session ride in a lower gear and spin the pedals, this burns fat fast and effectively, every 5 minutes turn the pedals at a very high cadence for 30 seconds to increase the fat burn and add variety to the ride.”
There is lots of underlying fitness benefits for the whole body, “It’s not just your lower body getting a workout. Ride out of the saddle when you accelerate from traffic lights or climb a hill this will tone and strengthen the upper arms and the body’s core.”
Claire also added “Go off road and onto local bridle paths – uneven ground helps develop your balance, coordination and core strength. Take in some fast descents and seek some thrills to give your wellbeing a much needed boost in these tougher times.”
Don’t know where to start
Ride It! a series of organised road and off road rides from Evans Cycles aims to help cyclist develop their fitness, find new areas to ride and get maximum value out of the purchase of a new bike – every bike purchased from the retailer gets two free entries into a Ride It! event. There are two events in January to help riders kick start the year and events about every other week to enable you to continue your fun new fitness regime.
With 3-4 pre marked routes, mechanical support, water stops, demo bikes for hire, Gore Bikewear clothing try on the ride before you buy and free energy food. Getting out and riding in 2009 couldn’t be easier. Visit www.evanscycles.com/rideit for more info.
New Year, new gear
Evans Cycles has got it all stocked this New Year – a broad range of bikes from mountain to hybrid and road plus a full range of bike specific clothing and accessories to suit all shapes sizes, rider needs and budgets. Even gadgets to help riders stick to their New Year’s resolutions from Garmin bike computer that not only tell you where you are but how far you’ve cycled, how fast, your heart rate and calories burned.
Another great cycling invention is commuting lights that recharge via USB so don’t need to buy batteries every month. Or try an indoor trainer – hook your bike up to a turbo trainer and exercise indoors whilst watching your favourite TV show!
Notes to Editor:
• Evans Cycles are the UK’s largest specialist cycle retailer currently operating 31 stores nationwide and the UK’s largest cycling mail order & e-commerce service www.evanscycles.com. Evans Cycles product range spans every cycling discipline including mountain biking, road cycling, leisure riding, kids bikes, BMX, commuting and more.
• Evans Cycles are working with employers with their Ride2Work programme which takes advantage of the government’s Green Transport Plan allowing all British employees to save around 50% of the price of a new bike.
For further information, please contact:
Ben Hart on 01293 574 923 or email: firstname.lastname@example.org
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