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Snow is falling and the ski season is hotting up, so Fitness Footwear has stocked up with a huge range of apres ski boots and fashionable snow boots for the coming cold months, so you can relax in comfort and style after a hard day of skiing or snow boarding.

Apres ski (English: after ski) is a loosely defined term that originated around the idea of skiing half way down the mountain, stopping for a quick drink (usually alcoholic) before setting off again, skiing to the bottom of the mountain and into a bar or restaurant for drinks and dinner.

Today apres ski is the act of drinking, eating and socialising after a hard day of skiing where the fashionable mingle with the masters of the piste, combining comfort, style and social etiquette in the ski resort bars and clubs with a selection of outlandish ski hats, lively music and comfortable snow boots.

The phrase “Apres Ski” is also used to describe the social and fashion atmosphere of ski resorts, from the casual loitering around bars while wearing warm and comfortable clothing to the flamboyant and outlandish headwear worn by the ski and snowboarding elite as well as the pretty girls who frequent the evening clubs and bars in the latest fashionable snow boots.

But from a more practical view, apres ski boots are a comfortable and cosy alternative to cumbersome, clumsy and uncomfortable ski boots, especially after skiing or snowboarding all day.

They’re also highly fashionable, with ladies snow boots proving to be immensely popular in all manner of weather conditions, but mostly for the colder climate. During December, Fitness Footwear saw massive sales of Hi-Tec St Moritz winter boots, highlighting the demand for snow boots in the modern market as a leading fashion item.

Now, fully embracing the ski season, Fitness Footwear is proud to announce its massive selection of apres ski boots with a range warm, waterproof and fashionable snow shoes.

Fitness Footwear MD, Luke Barlow said: “As a group of skiers and snowboarders, we knew how important a comfortable pair of apres ski boots can be, especially during a solid week of skiing. But we never expected the demand for snow boots to be so great. Our customers went crazy for the St Moritz snow boot, so we knew we were on to something big.”

Fitness Footwear now boasts the biggest selection of snow boots on the web with over 200 styles to choose from across a growing number of leading brands from Hi-Tec to Caterpillar, Merrell and Salomon. So if you’re just dressing warm for winter or planning a ski holiday, Fitness Footwear has a huge selection of snow boots for everyone.

This press release was written for Fitness Footwear by Adam Smith.

For press enquiries contact our PR Company:
Punch Communications
Tel: +44 (0)1858 411 600

This press release was distributed by ResponseSource Press Release Wire on behalf of Fitness Footwear in the following categories: Sport, Business & Finance, Travel, Retail & Fashion, for more information visit