New York, NY and Oslo, Norway – January 6, 2009: Synovate China, the largest customised research agency in China, has selected Confirmit as one of its platforms to support its online research business within mainland China.
Synovate has consistently been at the forefront of innovation in online research in China, and has now become the first agency in the region to adopt the Confirmit On-Premise solution. The move will enable the agency to deliver faster survey response times, more reliable connectivity to survey projects, greater assurance for date security and wider opportunities for integration with back-end and third-party databases and applications. The On-Premise solution also allows Synovate China to serve the needs of several key clients in terms of storing data at the local country level,
Darryl Andrew, CEO at Synovate China, said: “We selected the Confirmit platform because it 100% fulfilled our clients’ needs and will also enable us to maintain our status as the ‘trailblazer’ of online research in China when used in conjunction with other platforms. Using the Confirmit On-Premise solution puts us in an ideal position to not only improve the respondent experience when completing surveys, but also to enhance our ability to provide clients with access to data via a secure and interactive online portal, using Confirmit Reportal.”
Prior to selecting the On-Premise solution, Synovate China used Confirmit on a Software-as-a-Service basis. The move to an on-premise system allows the agency to leverage and exploit Confirmit’s capabilities to an even greater level.
Henning Hansen, CEO of Confirmit, said: “Synovate China’s implementation of our On-Premise solution is a great demonstration of the success that Confirmit can provide for customers in the Asia-Pacific region. We look forward to continuing our work with Synovate China to support their ongoing expansion of the depth and quality of the research they provide to clients.”
Gary Schwartz, SVP Marketing, Confirmit +44 7957 142 122
Synovate, the market research arm of Aegis Group plc, generates consumer insights that drive competitive marketing solutions. The network provides clients with cohesive global support and a comprehensive suite of research solutions. Synovate employs over 6,000 staff across 62 countries.
For more information on Synovate visit www.synovate.com.
Confirmit is the world's leading provider of software for Market Research (MR) and Enterprise Feedback Management (EFM). The company has more than 200 employees and offices in Oslo (headquarters), Guildford, London, Moscow, New York, San Francisco, and Yaroslavl. Confirmit's software is also distributed through partner resellers in Milan, Santiago, Sydney, Tokyo, and Valencia.
Confirmit targets Global 5000 companies and Market Research agencies worldwide with a wide range of software products for feedback / data collection, panel management, data processing, analysis, and reporting. Customers include British Airways, Countrywide Financial, Dow Chemical, Experian, GlaxoSmithKline, Halifax Bank of Scotland, Hewlett Packard, Intrawest, Ipsos, Nielsen, The NPD Group, Safeco Insurance, StatoilHydro, Symantec, and Virgin Media.
For more information, visit www.confirmit.com.
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